Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
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Executive Summary PepsiCo Inc. was a merger between Frito-Lay and Pepsi-Cola which expanded the Corporation output from only beverages to include a variety of popular snack choices. Tostitos corn chips‚ Fritos‚ Doritos‚ Ruffles potato chips‚ and Cheetos cheese-flavored snacks are all globally recognized. In 2001 PepsiCo acquired Quaker and later Naked which included healthier products such as oatmeal‚ juices‚ and Gatorade. These healthy alternatives gave PepsiCo the edge it gained over top
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However‚ 47.44% is still much higher than Coca-Cola’s 3-year-average of 39.38%. With lower cost of goods sold to revenues ratio‚ Coca-Cola was able to obtain higher gross profit margin‚ which proves the advantages Coca-Cola have in pricing power over PepsiCo and other competitors. This makes sense because as stated in the overview‚ Coca-Cola is one of the most recognizable brand in the world and a leading producer‚ distributor‚ and marketer of soft drink concentrates‚ syrups‚ sparkling‚ and still beverages
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Transformation Initiative. Pepsi Company has a supplier code to clarify their health and safety while distributing their product; they have translated the supplier code in 25 languages to know that suppliers fully understand supplier code of conduct. PepsiCo educate and work with our suppliers to improve social responsibility performance across our supply chain. 2) What is the biggest problem/challenge in the company in terms of operations The biggest problem for Pepsi is the health issue‚ people need
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advertising campaign (courtesy of the mayor)‚ 2) possible similarities of this promotion to a court decision and 3) possible repercussions that could be encountered if not executed with caution. The court decision concerning John D.R. Leonard vs. PepsiCo is the basis of my summary. My conclusion will be an alternative suggestion to be decided on by Bigtown’s counsel. Unit 3 – Commercial Transactions (Contracts) Although Bigtown has devised creative advertising campaigns‚ our recent efforts to
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Analysis of the soft drink Industry- The “Coke” side of the story! (Marketing Management End term Report) Submitted to: Mrs Joyeeta Chatterjee LBSIM Submitted by: Group 10- Sec A Eshani Nanda Monika Somani Pradip Rangholiya Apeksha Jain Kranti P.Singh Vaibhav Sahu 1 Flow of the Report Topic Acknowledgement Objectives of the Study Importance of the Study Methodology Industry Overview Coco Cola-Introduction Five Forces Framework Micro Analysis Coco Cola in India SWOT Analysis Competition
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Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing the market entry of two global consumer product companies‚ PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM)‚ India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they
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expansion plan and constantly implemented the franchising business operation. Kentucky Fried Chicken became more famous in the world. After that the enterprise was sold twice. Finally the Kentucky Fried Chicken was taken over by PepsiCo in 1986. In order to decrease the risk‚ PepsiCo remain the franchising business operation. Despite it decreased the financial risk‚ the local franchisees insisted to make the maximizing profits. Therefore the local franchisees did not care about quality‚ service and cleanness
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instance‚ most investors will look at each company’s current assets and liabilities amounts. In 2004‚ Coca-Cola had more than 12 million dollars in current assets‚ while PepsiCo showed only 8.6 million dollars in their current assets. In 2005‚ Coca-Cola faced a decrease while PepsiCo had an increase in current assets. PepsiCo recorded 10.4 million dollars in current assets‚ while Coca-Cola dropped to 10.2 million dollars. Their current liabilities faced similar comparisons. In 2004‚ Coca-Cola
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Theory of Comparative Advantage Imperfect Markets Theory Product Cycle Theory How Firms Engage in International Business International Trade Licensing Franchising Joint Ventures Acquisitions of Existing Operations Establishing New Foreign Subsidiaries Summary of Methods Valuation Model for an MNC Domestic Model Valuing International Cash Flows Uncertainty Surrounding an MNCs Cash Flows Uncertainty of an MNCs Cost of Capital Organization of the Text Chapter Theme This chapter introduces
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