A STUDY OF IMPULSE BUYING WITH REFERENCE TO DEMEGRAPHIC CHARACTERISTICS OF PESHAWAR’S CONSUMERS Dr.Farzand Ali Jan[1] Muhammad Farooq Jan‚ Muhammad Faheem Jan[2] Seema Zubair[3] Abstract Impulse buying is a fun‚ puzzle and a research question in today’s marketing world. The same is under the study of psychologists‚ consumer behavior researchers‚ economist‚ fashion designers‚ outlet decorators and advertisers. Objective of the study was to identify the nature of convenience
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Activity 3: Click vs. Brick (1 page limit: use approximate space provided) |Name: | | |Student Number: | | |Tutorial day and time: |
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Perpetual Increase of Tuition fee Introduction: Like any other individuals‚ we are pursuing our right in every ways‚ delivering our thoughts and standing for what is due. We live side by side of our political system; adhere to what is implemented‚ grasp what has been told and act supposedly. The people is the basic unit of the nation that should be valued‚ cared and needs be sustained to augment their knowledge and skills in order to have cooperation in uplifting the economy and the living situation
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European Journal of Scientific Research ISSN 1450-216X Vol.28 No.4 (2009)‚ pp.522-532 © EuroJournals Publishing‚ Inc. 2009 http://www.eurojournals.com/ejsr.htm An Empirical Study of Consumer Impulse Buying Behavior in Local Markets Muhammad Ali Tirmizi PH.D Candidate‚ FUIEMS‚ Foundation University‚ Islamabad‚ Pakistan E-mail: m5alitahir@gmail.com Kashif-Ur-Rehman Associate Professor‚ Iqra University‚ Islamabad‚ Pakistan E-mail: dr.kashifurrehman@gmail.com M. Iqbal Saif Head of the Department
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Consumer Buying Behavior Consumer buying behavior can be defined as the way in which consumers or buyers of goods and services tend to react or behave when purchasing products that they like. Buyers tend to exhibit different types of buying behavior when they are in the process of purchasing goods and services and the behaviors witnessed are influenced by the type of product he/she wants to buy. Consumer buying behavior involves a long process where the buyer has to identify the product‚ study well
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What is the Consumer Buying Process Owning white evening shoes‚ but needing black‚ can initiate the buying process. There are many steps that a customer takes before actually buying a product. From the initial need to buy a product to sentiments felt long after the item is carried out of the store‚ the buying process is constantly being influenced by internal and external forces. When it comes to consumer buying behavior‚ marketing helps to address the needs of the customer and make them feel
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I. Executive Summary Bride-Buying is a new practice that has developed over the last couple of decades in India. It is the practice of selling women into marriage against their will. Haryana‚ Jharkand‚ and Punjab are the region or state that still doing the Bride Buying activities which is considered illegal. The objectives of this report are to analyze the structuring decision problems of reducing Bride-buying in India and to describing the necessary steps in undertaking the decision problem structuring
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Japanese Buying Behaviour Consumer buying behaviour can be defined as the way in which consumers or buyers of goods and services tend to react or behave when purchasing products that they like. Buyers tend to exhibit different types of buying behaviour when they are in the process of purchasing goods and services and the behaviours witnessed are influenced by the type of product customer wants to buy. Consumer buying behaviour involves a long process where the buyer has to identify the product
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and the other party receives a form of secured long term debt. On the other hand‚ buying involves transfer of ownership from seller to buyer. Buying or leasing decision depends mostly on customer’s preference. There are many factors to consider before taking a buying or leasing decision. 2. Factors Influencing Buying vs. Leasing Decision: Following are the factors a customer should consider before taking a buying or leasing decision. 3.1. Advantages of Leasing: 1. Low monthly payment:
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CONSUMER BUYING BEHAVIOR Factors which affect a consumer ’s buying behavior includes Social factors are those factors which are induced by other people with whom the consumer is in contact with by one way or the other and have affect on the consumers buying behavior. These social factors can arise from culture‚ subculture‚ family and roles‚ reference groups and social class. Psychological Factors Psychological factors are an important part of the decision process. These are inherent to
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