The name was shortened from Pete’s Super Submarines to SUBWAY® and the familiar bright yellow logo was introduced. The next step was to formulate a business plan that outlined the SUBWAY® brand’s goals. In an effort to reach those goals‚ SUBWAY® outlets began franchising‚ giving others the opportunity to succeed in their own business venture. The first SUBWAY® franchise opened in Connecticut in 1974. UK and Ireland History * The first SUBWAY® store is opened in the Republic of Ireland in 1994
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Business Organization Selection: Subway has now become the world’s largest fast food chain in the world‚ overpassing McDonalds with over 39‚500 restaurants in 102 countries. I felt that the success of this business and the motivating story behind founder Fred DeLuca‚ this was a very aspiring business to select. Deluca and a family friend opened up a sandwich shop in 1965 with only a loan for $1‚000. DeLuca hoped the tiny sandwich shop would earn enough to put him through college. After struggling
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The Subway Franchise The Subway story started in 1965 in Bridgeport‚ Connecticut during the summer of 1965. 17 year old Fred DeLuca was trying to earn enough money to pay for his college tuition by working in a hardware store. He wanted a way to add money to his minimum wage salary. He got the solution at a backyard barbecue in a conversation with a family friend‚ nuclear physicist Dr. Peter Buck. With a $1000 loan from Buck‚ DeLuca opened Pete’s Super Submarine on August 28‚ 1965
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competencies Prepare a list of 5 competencies for your own position. Explain why you choose these competencies and what do they include behaviorally? Competencies are the core elements of talent management practices that are the demonstrable and measurable knowledge‚ skills‚ behaviours‚ personal characteristics that is related with the success of the job. Choosing the right competencies allows employers to: • Plan how they will organize and develop their workforce. • Determine which job
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There are different attributes and factors which are under the influence of target market for the services which the subway offers to its market. Here many variables influence the market segmentation for “sub of the day”. Coming to the segmentation strategy it is essential to know what the customer is considering from the services provided by the subway. The segmentation strategies can be described more effectively in many different variables which results in the marketing segmentation‚ there are
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Competency Model for HR Professionals Business Partner Oriented Mission HR Expert Knows HR Principles Strategic Planner Customer Oriented Systems Innovator Applies Business Procedures Understands Team Behavior Manages Resources Change Agent Uses HR Tools Manages Change Consults Leader Analyzes Ethical Takes Risks Uses Coalition Skills Ethical Decisive Develops Staff Creates Trust NAPA Influences Others Advocate Values Diversity Resolves
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General Business Description Doctor’s Associates Inc.‚ DBA SUBWAY Overview Basic Information SUBWAY® Restaurants is a registered trademark of Doctor’s Associates Inc. (DAI) located in Milford‚ Connecticut.‚ USA. Address: 325 Bic Drive Milford‚ Connecticut 06460 U.S.A. Telephone: (203) 877-4281 Toll Free: 800-888-4848 Fax: (203) 876-6695 Incorporated: 1965 as Pete’s Super Submarines Employees: 730 NAIC: 722211 Restaurants‚ Fast Food Mission Statement “Delight every customer so
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flyer and other) 1.2 Letter of Recommendation Subway Franchise Headquarters/Doctor’s Associates Inc. CEO‚ President‚ Co-Founder 325 Bic Drive Milford‚ Connecticut 06461 United States Dear Mr. Fred DeLuca‚ I would like to thank you first for the opportunity to conduct the marketing assessment proposal for your company. I hope you find my recommendations satisfactory in this letter‚ which is summarized below. Subway must first be honored for its accomplishments so far to date
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ACKNOWLEDGEMENT 3 LETTER OF TRANSMITTAL 4 EXECUTIVE SUMMARY 5 FOOD INDUSTRY ANALYSIS 7 INCREASING MARKET FOR FAST FOOD 7 THE FUTURE OF THE INDUSTRY 7 SUBWAY-EAT FRESH 9 INTRODUCTION 9 HISTORY 9 PRODUCT PORTFOLIO 11 COMPETITOR ANALYSIS 12 COMPETITIVE ADVANTAGE OF SUBWAY 14 CORPORATE ORGANIZATION 17 MARKETING ORGANIZATION 17 FUNCTIONAL INTEGRATION AT SUBWAY RESTAURANT 18 METHODS OF INTEGRATION 18 PROCESS OF OPENING UP A FRANCHISE 18 PORTER 5 FORCES MODEL 19 Market competitors 19 Suppliers 19 Buyers 20
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Resources Capabilities Core Competencies How does it help Healthymagination? Did it fit? Jeff Immelt • Possess excellent leadership skills to provide a clear direction for the company in the expansion of Healthymagination. • Is decisive in making important decisions. He is competent in managing GE. • Is adventurous to come out with Healthymagination even though he knew that healthcare is not strength of GE. He has succeeded in utilizing GE’s available resources to promote Healthymagination.
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