CSR Does social responsibility & morality have a role in business? Yes，I think so. Any business will have various stakeholders such as investors‚ employees and customers etc. Before investment‚ investors will consider the company’s reputation‚ which involves the aspect of CSR.And customers become increasingly care about the environmental and social effect of a business. A company that fulfills its social responsibility will gain a more sustainable future than a company who fail to do so.
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necessary condition to do business. There appears to be an infinite number of definitions of CSR across academia‚ varying from the simplistic to the complex and includes a range of related terms and ideas- including corporate citizenship‚ corporate sustainability‚ corporate social investment‚ socially responsible investment‚ business sustainability and corporate governance. It can be usually agreed upon that CSR consists of taking on more responsibility than just an economical principle and for the
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1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta‚ salad‚ desserts‚ soup‚ the chain’s flagship sandwich which is the classic BMT‚ the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less‚ fresh veggies which already boasts lettuce‚ tomato‚ red onion and green peppers (Subway‚ 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself
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4 | 2. What is corporate social responsibility? | 5 | 3.Company Profile: | 6 | 4.Case Study: | 7 | 5.Other Example of CSR Activities of IBM: | 8 | 6. Why IBM involved with Corporate Social Responsibility (CSR)? | 8 | 7. Why IBM involved with Corporate Social Responsibility (CSR)? | 9 | 8.Conclusion: | 9 | INTRODUCTION : Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalization accelerates and
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of Corporate Social Responsibility‚ or CSR‚ believes that everything cannot be left up to the market. The market exists to make profits at all costs. So‚ there needs to be a mechanism in place where social causes and the environment are taken care of. In the age of social media‚ watchdog groups and the green movement‚ businesses and corporations have become extremely transparent. There are‚ and have been‚ superficial attempts by businesses to employ CSR as a way of mitigating the terrible effects
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of the company’s corporate societal marketing efforts Corporate social responsibility (CSR) can be defined as the business practices that are based on ethical values‚ in order to meet the legal requirements‚ as well as respect for people‚ communities‚ marketplace and environment (what is corporate social responsibility‚ 2002). They are many different ways to determinate CSR‚ but the main purpose of the CSR can be explain as the management of stakeholder are giving concern toward the responsibility
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john sullivan subject: analysis on wal-mart’s csr initiaves date: 9/25/13 I. Introduction: This memo is in response to your request to assess the impact of corporate social responsibility implement by our competitor‚ Wal-Mart. Three main objectives of this analysis are: 1. How does Wal-Mart perceive itself as a socially responsible company? 2. Which contradictions exist in their CSR initiatives? 3. Are there direct correlations between CSR and consumer’s intent to make a purchase? II
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PESTEL Analysis 3.1 Political Forces Subway can easily apply its business license in plenty of the countries. It is because that Subway is operated by complying with the political rules such as tax policies‚ environmental protection laws‚ employment laws and other political rules. 3.2 Economic Conditions Having set up with low cost‚ it is a very good advantage to Subway. Subway has fully supports from its major suppliers so that it has its completely adequate materials and needs to work out its
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1 McDonald’s vs. Subway Convenience or Health Darlene Freeman University Composition and Communication 1 August‚ 23‚ 2012 Karen Robinson
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which they operate. First‚ it is the corporations’ obligation to recognize and solve the social problems they created. Then‚ business should be socially responsible to fulfill the expectation of today’s socially conscious consumers. Last but not least‚ CSR is the essential key to sustainability and success in the future. To begin with‚ business should take a significant role to maximize its positive impacts and minimize its negative impacts in the society‚ using their rich resource and technology.
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