A fast food restaurant is on every corner‚ but is actually good for you? Fast food became popular in the early 1900’s but it didn’t just take off. Fast food has made quite a journey in its development opening opportunities along the way. It has its advantages and disadvantages but being aware of them is very important. Fast food has made a huge impact on our nation’s health and economy. How was fast food developed? Burgers made at fairs‚ carnivals‚ and events were known as low quality. It
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Diploma in Business (Level 7) Manage marketing operations Unit 2932 (v4) Submitted to-Vanie Malhotra Submitted by- sukhpreet kaur Introduction:- The British Petroleum company of New Zealand was established in 1946. It was 51% Owned by the New Zealand Government and 49% owned by Anglo-Iranian oil. In 1995 the New Zealand Government sold their shares in British Petroleum to the company and in 1957 the name was changed to BP New Zealand
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and finally considering promotions/marketing. Through the breakdown of these subjects it will be apparent that Subway is not only one of the leading firms in its industry‚ it will also show that it has outshined companies across the world in marketing management. Provide a description of your product/service and a brief history of the firm that produces your product/service. Subway is a fast food restaurant franchise that specializes in the submarine sandwiches. It is owned and operated by Doctor’s
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Introduction This following paper outline an Integrated Marketing Communication (IMC) plan for Subway restaurants. The plan will discuss the promotion of Subways’ 50th anniversary of operation. Advertising and internet marketing strategies will be used to raise awareness towards the target market of health conscience adults from the age 18 - 32. Subway is the second largest franchise quick-service restaurant globally‚ aside by Mcdonalds. It offers a while selection of submarine sandwiches‚ soups
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30). Dining Chains Shut Doors . Retrieved march 9‚ 2011‚ from Wall Street Journal: http://online.wsj.com/article/SB121734771456393641.html Bull‚ R. (2011‚ march 9). subway passes mcDonald ’s as world ’s largest restaurant chain. Retrieved march 9‚ 2011‚ from jacksonville union: http://jacksonville.com/business/2011-03-08/story/subway-passes-mcdonalds-worlds-largest-restaurant-chain
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wage a breakfast food war Subway has entered into the breakfast food war. They are no longer just serving five dollar subs‚ but breakfast sandwiches. They will be facing both threats and opportunities in the future. They will have to continue to use different strategies to compete with other businesses. Their key performance indicators are effective‚ but they will need to improve them. Subway entered into the fast-food breakfast market hoping to bring up sales. Subway brings employees in early
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further faith in the company‚ Subway had promoted Suzanne Greco as the new president‚ to whom most franchisees are acquainted to and fond of (Choi‚ 2015; Berfield‚ 2015). Moral influence emphasizes in harmony and complete agreement with one another in order to generate spirit and commitment. In this case‚ Subway did not practice authoritarianist management towards its franchisees‚ but instead‚ Subway opened itself to their feedbacks to change for better. This was how Subway created a win-win situation
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design intended to identify the goods or services of one seller‚ which helps him/her to differentiate from those of competitors (Kotler 2006‚ 269). Subway is first known as Pete’s Super Submarine in 1965. The name was shortened to Subway and it is also then‚ the first franchised unit was opened in 1974 in Connecticut (Subway 2008). Perhaps‚ the founder of subway - Fred DeLuca and Dr. Peter Buck - realized the importance of developing a good brand name. There are several desirable qualities for a brand
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3) You work with a general manager keen to improve the performance of the company in the coming year. Prepare a report explaining factors that improve company’s performance. Provide relevant example for each factor in illustrating your answer. If I am a manager of the Mc Donald’s‚ I will prepare a report include following factors: 1. Assess and analysis own situation 2. Define the Goal 3. Identify strategies for achieving your goals 4. Develop a plan for implementing your strategies
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Strategic Management Report 1. Introduction 1.1. Background of the Company – SUBWAY® It started when co-founder Fred DeLuca‚ then 17 years old‚ opened his first store called Peter’s Super Submarine. The business started from the idea of Fred DeLuca needing to find ways to settle his education fees to accomplish his dream of becoming a medical doctor. A friend of his family‚ Dr. Peter Buck‚ offered him a loan of $1‚000 and became his business partner to open a sandwich shop. They started their
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