Environment at SUBWAY ………18 7.0 Appendix……………………………………………………………………..19 SUBWAY 1.0 Executive Summary SUBWAY was started 43 years ago in the summer of 1965 an enterprising 17 years old young man‚ Fred Deluca . Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion‚ while countless awards and accolades have been bestowed its chain over the past 43 years . Subway has more than
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Subway Case Analysis SUBWAY® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. SUBWAY’s® annual sales exceeded $6.3 billion dollars‚ while countless awards and accolades have been bestowed its chain over the past 40 years. SUBWAY® had 7‚825 units worldwide with 7‚750 units in North America whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger King. Recent initiatives to attract customers
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Case Study #1 Subway Sandwich Shop Analysis Case Study One Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry‚ competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965‚ with a $1‚000 investment a new venture was born. Fred DeLuca
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1 INTRODUCTION Subway chain is the third largest fast food chain in the world after McDonald‟s and KFC. The first Subway was founded in 1965. The founder of the Subway chain‚ Fred De Luca‚ started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. (Subway Denmark) Now there are more than 30‚000 Subway restaurants in 88 countries worldwide and it is the world‟s
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Introduction of Subway Subway is an international fast food chain specializing in the production of sandwiches or subs. Subway is also renowned for being the almost only provider of healthy fast food (L.Harris et al.‚ 2010). They opened their first eco restaurant in 2007 in order to integrate more environment friendly operations‚ efficient equipment and launched “Eat Fresh‚ Live Green™” initiative which included healthy meals and stay fit meals for both kids and adults (Subway Sri Lanka‚ 2017.-a).Subway launched
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Subway CRM Project 1.0 Executive Summary: Subway is a sandwich fast food restaurants which has 260 stores in New Zealand. Application of CRM can facilitate the management‚ CRM project including ICDC model‚ identify the touch points ‚ Servqual level analysis‚ Gap Theory analysis‚ suggestions and recommendations. The CRM strategy properly executed‚ it will help Subway to better understand the customer and manage customers‚ improve the ability of its competition ability and development of the
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Subway is entering the highly competitive fast food breakfast market. The overall market sales for breakfast was approximately $25.3 billion in 2009 and in 2004‚ the fast-food portion outpaced non-fast food breakfast sales. In 2009‚ fast-food breakfast sales represented 55 percent of the total market‚ however‚ the breakfast market suffered a 2.8 percent drop from 2008 to 2009. (1) Despite recent decline‚ market research firm Mintel‚ expects a 2.1 percent increase in for the coming year. (2) The
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Subway Restaurants Marketing Situational Analysis Case Study Executive Summary Subway Restaurants is the leading submarine sandwich franchise in the United States and the world with 20‚532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as market geographically expands. The new Tuscany Décor reinforces the idea of a fresh‚ healthy and great tasting menu
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SUBWAY BRAND ANALYSIS Analyzed by Tanay Manoj Rathod Ashvikha Lakshmi Shriraam Nan Dar Lakshmi Prathyusha Arimilli Content Page 1. Introduction 2. Company Background 3. Brand Vision 4. Brand Objectives 5. Brand Personality 6. Impact of emotional appeal on consumer behaviors and the subway brand 7. Involvement theory on consumer behavior 8. Maslow Hierarchy of Needs 9. Conclusion 10
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THE HISTORY OF SUBWAY In 1965‚ Fred DeLuca set out to fulfill his dream of becoming a medical doctor. Searching for a way to help pay his education‚ a family friend suggested him to open a submarine sandwich shop. Dr. Peter Buck has made a loan of $1000 to become Fred’s partner‚ and a business relationship was forged that would change the landscape of the fast food industry. The first stores was opened in Bridgeport ‚ Connecticut in August‚ 1965. After that Fred DeLuca and Dr. Peter Buck
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