Expansion of SUBWAY in China Research Report 1 Table of Contents 1. Cover Page………………………………………………………………………………………………..P.1 2. Table of Contents………………………………………………………………………………………P.2 3. Executive Summary…………………………………………………………………………………..P.3 4. Company Background………………………………………….…………………………………….P.4 5. Situation Analysis……………………………………………………………………….……P.4 to P.7 6. Consumer Behavior Analysis………………………………………………………..….P.7 to P.9 7. SWOT Analysis……………………………..……………………………………..………..P.9 to P.11 8.
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The Subway sandwich chain is the largest restaurant operation in the world‚ as determined by the number of locations. Subway has been gaining on other fast-food restaurants such as McDonald’s for years. It’s smaller format costs less to open and operate than other chain restaurants and lets it squeeze into heavily trafficked locations places such as McDonald’s might bypass. In its clarity‚ simplicity‚ and achievability‚ the Subway restaurants have one of the best mission statements in the U.S.
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For years‚ Subway attracted and held onto customers through a reward system known as the Sub Club. How did this system work? Basically‚ Subway gave its patrons business-sized cards with tiny stamps on them. Every time a card filled up with stamps‚ the patron earned a free meal. Unfortunately‚ Subway had to discontinue the Sub Club‚ much to the dismay of its loyal customers. The reason? Fraud. The availability of cheaper home laser printers and multimedia personal computers has made counterfeiting
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Subway is entering the highly competitive fast food breakfast market. The overall market sales for breakfast was approximately $25.3 billion in 2009 and in 2004‚ the fast-food portion outpaced non-fast food breakfast sales. In 2009‚ fast-food breakfast sales represented 55 percent of the total market‚ however‚ the breakfast market suffered a 2.8 percent drop from 2008 to 2009. (1) Despite recent decline‚ market research firm Mintel‚ expects a 2.1 percent increase in for the coming year. (2) The
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to attain a desired result result. Control : To make a process behave the way we want it to behave. DRZ CONSULTANT 3 Key Concept K C t • construct control charts so that we can monitor important features of data over time whether some process is statistically stable (or within statistical control). 4 • use such charts to determine h h t t d t i DRZ CONSULTANT Key Concept K C t A common goal of many different methods of quality control is to Reduce variation in a product or
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Conclusion 8 Reference 9 Executive Summary The purpose of this analysis report is to provide an insight into SUBWAYS consumer insights. Based on critically analysing SUBWAYS current Target market their needs‚ wants and beliefs those strategic findings will help the account management team prepare the presentation for the communication strategy recommendation on October 2012 SUBWAY is a well-known fast food franchise that had recently won the award for the most trust fast food brand in New Zealand
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INTRODUCTION Gozinto Chart named after an Italian mathematician Professor Zepartzat Gozinto is from the word ‘goes into’ is used to provide overall microview of how materials and subassemblies are united to form finished products. It is often called Assembly chart (Shim and Siegel‚ 1999) In other words‚ it is a pictorial representation of a product that shows how the elements required to build a product fit together. Gozinto Chart is a schematic model that defines how parts go together‚ the order
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started please download the following expert advisor‚ and save it in a folder on your desktop. Renko Live Chart V3.2 So this is how we install the Renko Live Chart EA. What Does Renko Chart Mean? A type of chart‚ developed by the Japanese‚ that is only concerned with price movement; time and volume are not included. It is thought to be named after the Japanese word for bricks‚ "renga". A renko chart is constructed by placing a brick in the next column once the price surpasses the top or bottom of the
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Organisational Design and Structure Organisational design and structure is help the companies to understand what they’re doing in the organisation and in conformity with an ideal to work together to complete all the missions and reach all the goals of an organization (Eric.F and Demand.M‚ n.d.). When a company just starting up or doing a business‚ they able to know the concepts of both. Its will help to figures out the company identity‚ missions‚ functions and all of the things about the organizational
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Organizational charts are detailed representations of organization structures and hierarchies. They are typically used to provide both employees and individuals outside the organization with a "snapshot" picture of it’s reporting relationships‚ divisions of work‚ and levels of management. Obviously‚ smaller firms—whether they consist of a single owner of a home-based business‚ a modest shop of a few employees‚ or a family-owned business with a few dozen workers—are less likely to utilize organization
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