Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation‚ satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels
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“selection tests” should Subway utilize to select the best and brightest employees? Selection is the process of gathering information about job applicants to decide who should be offered a job. Subway should utilize cognitive ability test to select the best and brightest employee. 2) If you were hired as a Management Consultant what advice would you give Subway as it pertains to “developing qualified employees” and “keeping or retaining qualified employees”? I would advise to Subway as pertains to “developing
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Principles of Management & Organizational Behavior Mgt. 371; 3 hrs credit Instructor: Dr. Randall Robbins Office: Self Hall 306 Telephone: 925-3416 (O)‚ 924-1677 (H) E-Mail: rrobbins@mc.edu Class and Office Hours: Spring 2010 Monday Tuesday Wednesday Thursday Friday Classes: Mgt. 371A 8-9 8-9 8-9 Mgt. 371B 10-11 10-11 10-11 Gbu. 6551Z 6:30-9:00
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Ob final Social Information Processing (SIP) Model a model that suggests that the important job factors depend in part on what others tell a person about the job Emphasizes work simplification – standardization and the narrow‚ explicit specification of task activities for workers. Limits number of tasks; tasks are designed so worker doesn’t have to think. + Allows diverse groups to work together + Leads to production efficiency and higher profits - Undervalues the capacity
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There are different attributes and factors which are under the influence of target market for the services which the subway offers to its market. Here many variables influence the market segmentation for “sub of the day”. Coming to the segmentation strategy it is essential to know what the customer is considering from the services provided by the subway. The segmentation strategies can be described more effectively in many different variables which results in the marketing segmentation‚ there are
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The subway story Introduction of Subway restaurant The Subway story started when Fred DeLuca‚ its cofounder and his family friend Dr. Peter Buck‚ worked on a business plan for a submarine sandwich shop. Dr. Buck gave a loan of $1000 for implementation of this plan. The first restaurant was opened in Bridgeport‚ Connecticut‚ in 1965. It did well in its first summer with the help of advertising slogans like "put a foot in your mouth.’’ Emphasizing the foot-long sandwich‚ and "when you’re hungry‚ make
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Final Thoughts 98 Summary 99 Back Matter 100 References 100 PREFACE What makes people behave as they do? Are people ordinarily aware of what they are doing‚ or are their behaviors the result of hidden‚ unconscious motives? Are some people naturally good and others basically evil? Is human conduct largely a product of nature‚ or is it shaped mostly by environmental influences? Can people freely choose to mold their personality
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ORGANIZATIONAL BEHAVIOUR Case study-2 Julia Stasch (A) Submitted To: Submitted By: Section – B Group-7 Name | Roll No. | | | Archana Sharma | 2012074 | Ashish Saxena | 2012080 | Ayush N. Aggarwal | 2012085 | Bhavneet Singh Uppal | 2012092 | Chetan Chawhan | 2012100 | Deepak Chandak | 2012104 | Gaurav Kapshe | 2012119 | Outline of the case A. Introduction Richard A Stein‚ an entrepreneur‚ established a company named Stein & company in 1971. In short span
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QUESTIONS FOR PRACTICE AND REVIEW TOPIC 2 – THEORY OF CONSUMER BEHAVIOR 1) The price of DVDs (D) is Rs 200 and the price of CDs (C ) is Rs 100. Ajay has a budget of Rs 1000 to spend on the two goods. Suppose that he has already bought one DVD and one CD. In addition‚ there are 3 more DVDs and 5 more CDs that he would really like to buy. a. Given the above prices and income‚ draw his budget line on a graph with CDs on the horizontal axis. b. Considering what he has already purchased and what he
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OB Revision Sheet 1) How can a manager become a supportive communicator? 2) Discuss four ways to reduce misinterpretations when communicating with people from a different culture. 3) Describe the communication process. Explain the parts of this process. Case 1 Your company’s HR director is a believer in trait theories of leadership. He believes that he can differentiate leaders from non-leaders by focusing on personal qualities and characteristics. He asks for your expertise in helping
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