Western Governors University E Business Task 2 This paper will look at the next steps of taking Subway online. To do this‚ one must look at all the E-commerce solutions available such as choosing the right vendor for the job‚ and how it will benefit the company and the vendor together. The next step is to look at search engine considerations and optimization strategies‚ and making sure that Subway is on the primary and secondary page if a customer were to search online through search engines. The
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plans. Subway In this assignment‚ I will be looking at the limitation of marketing research. This will involves looking out how marketing research can help develop a marketing plan. Furthermore‚ I will be looking at the weaknesses of development in marketing plan. One reason can be that Subways research including questionnaire might be asked badly towards customers which would and can be misunderstand by customers. This might cause customers to give a different answer than Subway will expect
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CREATIVE PRODUCTION PROMOTION. Subway is an American restaurant franchise that primarily sells subs sandwiches and salads. It is a privately held company owned by a group of people called Doctor’s Associates Inc. Subway is one of the fastest growing franchises in the world with 37‚881 restaurants in 98 countries and territories as of November 7‚ 2012. Subway uses market research to find about the following: * CUSTOMERS – The use of customers helps subway a lot for market research. They could
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Mc Donald’s and Subway Services Marketing 2011 Submitted By: Ankit Singh Mc Donald’s and Subway Table of Contents CORE SERVICE AND VARIOUS SUPPLEMENTARY SERVICES…………………………………………………………………………………..5 FACILITATING SERVICES ......................................................................................................................................... 8 ENHANCING SERVICES ............................................................................................................
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SUBWAY: An Introduction The Subway brand was started in the summer of 1965 in Bridgeport‚ Conneticut. It was the brainchild of 17-year old Fred DeLuca and his family friend Dr. Peter Buck‚ with its purpose being to earn money for Fred’s college tuition. With a $1‚000 loan from Dr. Buck‚ Fred opened up the sub shop. Currently‚ there are 27436 Restaurants in 85 Countries‚ making it the second largest fast-food franchise in the world. Approximately 5000 of these locations are non-traditional units
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1. INTRODUCTION 1.1 OBJECTIVE Objective of this study is to evaluate product process to facilitate maximum product success in fast food industry as before and after implementing the system. By the end of this assignment‚ you will have more understanding and knowledge regarding Relationship Marketing issues‚ problems and complaints occurred within an organization and how to overcome it under this topic “An Evaluation of Product In Company” 1.2 METHODOLOGY This study used the case analysis
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Mrs. Jones‚ Would you provide information regarding the Subway franchise. My name is ....... and I am considering opening a Subway franchise in downtown Cleveland on January‚ 1 2014. My decision will be made on responses to the following questions. 1. How much does it cost to open a SUBWAY® restaurant? I am aware that my complete investment will depend on location‚ size and the extent of renovations required. However‚ I would like detailed investment information. 2. How much are the royalty and
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Michael Phelps Subway Commercial September 17‚ 2014 Michael Phelps Subway Commercial Logical ideas make business rise up. Many companies‚ nowadays‚ used many different ideas to sell and make business. Some companies accomplished their goals by using mass media to advertised commercial and some failed to accomplished their goals because their advertisements was not attractive enough. As for Subway’s commercial‚ they used an athlete‚ Michael Phelps‚ to build up their product and business. The commercial
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example Oxfam. The two organisations that I will be basing my report on is ASDA and Subway. ASDA and Subway work in the private sector. This means that they operate for profits. ASDAs and Subways objectives may be to build customer relationships‚ to find ways to grow
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Management Organisational culture is part of Subways internal environment. It is a structure of shared beliefs‚ customs‚ values and practices that Subways employees all conform to. These are shown in the way the organization conducts its business‚ treats its employees and customers‚ the amount of independence and freedom is allowed in decision making‚ developing new ideas and how communication flows through Subways hierarchy. Organisational culture affects Subways productivity and performance‚ and provides
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