Table of Contents 1.0 Executive Summary……………………………………………………………2 1.1 Introduction……………………………………………………………..2 2.0 Situation Analysis……………………………………………………………...3 2.1 Competitive Analysis…………………………………………………...3 2.2 SWOT Analysis………………………………………………………4-6 2.3 P.E.S.T. Analysis………………………………………………………7. 2.4 Five Forces Analysis …………………………………………………..8 3.0 Marketing Strategy……………………………………………………………9. 3.1 Mission………………………………………………………………..10. 3.2 Core Values and Philosophy…………………………………………..10 3.3 Marketing Objectives…………………………………………………
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PEST analysis for Organix (UK) Political factors Stable political system‚ good-working legal system‚ guaranteed compliance with the laws (especially what affecting business)‚ general government stability and risk aversion policy are positive factors for Organix to start up their business in UK. Economical factors Stable economic system‚ high level of GDP per capita (for UK and EU countries where products are mostly selling) and middle-high growth rate (historical tendency)‚ very high level of
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The sociocultural environment encapsulates demand and tastes‚ which vary with fashion‚ disposable income‚ and general changes‚ can again provide both opportunities and threats for particular companies (Thompson‚ 2002; Pearce and Robinson‚ 2005). Over-time most products change from being a novelty to a situation of market saturation‚ and as this happens pricing and promotion strategies have to change. Similarly‚ some products and services will sell around the world with little variation‚ but these
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Judaism and many more have different buying patterns and opinions for any products they buy (Wilson 2005). The Adidas Group has penetrated most countries so all these social attributes play very important roles in deciding the company’s strategy. PEST ANALYSIS TECHNOLOGICAL FACTORS Technological advances in things like machinery will have an affect on the Adidas Group. The latest Technology can speed up production‚ save energy or cut down labour costs. Currently the world has become a small village
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PEST Analysis for Sony Corporation POLITICAL FACTORS Political factors for Sony Corporation can be changed at any time. TheGovernment holds the power to change any policies and regulationswhich may affect Sony at the time. The credit crunch and the recession may become reduced‚ therefore resulting in better trades for Sony Corporation. However this also means that the same has occurred for Sony¶s competitors. This means that Sony must develop ideas on how to stay ahead of its competitors. The
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General Business Description Doctor’s Associates Inc.‚ DBA SUBWAY Overview Basic Information SUBWAY® Restaurants is a registered trademark of Doctor’s Associates Inc. (DAI) located in Milford‚ Connecticut.‚ USA. Address: 325 Bic Drive Milford‚ Connecticut 06460 U.S.A. Telephone: (203) 877-4281 Toll Free: 800-888-4848 Fax: (203) 876-6695 Incorporated: 1965 as Pete’s Super Submarines Employees: 730 NAIC: 722211 Restaurants‚ Fast Food Mission Statement “Delight every customer so
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Automobile Industry PEST Analysis 1. Political Factors A) Environment Concerns: Leading to the quest for eco-friendly cars‚ people would prone to buy hybrid or even pure electric cars in the future. B) Government Regulations: Limitation on high emission car purchase‚ and the restrictive passage of autos in downtown area‚ as well as the limitation on license plate (number plate) in huge cosmopolitans. C) Some pioneering states in the US have started to set the rules to govern robotized
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PEST Analysis Political The international IT and electronics industries have been characterized with intensive competition. Electronics and IT companies are constantly reviewing their achievements as well as the competitors’ in order to come up with better business strategies in an effort to best all other existing industry rivals. With the merger and acquisition strategy between HP and Compaq‚ members of the IT and electronics industry all over the world were threatened with the intensified effort
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Pest Analysis Fast Food Retail Sector Introduction Political Factors McDonald’s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector. One of their main successes has been their training programme. They 1 train all of their staff before they begin work in one of their restaurants on all aspects of food quality‚ food safety and hygiene. This training‚ along with being made aware of the importance of cleanliness‚ continues throughout their
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The Financial Environment- Group Presentation Economical Aspects: * ‘The European Crisis’ influence on demand.’ – Unfortunately the Euro could still collapse despite the bails out that have been taking place recently. Whilst the insurance industry appears to be well prepared if this does happen‚ the potential further consequences of a deeper recession across Europe would more than likely be harmful. It would reduce the demand for insurance products due to the reduction in disposable income and
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