Subway Profile Subway “Eat Fresh‚ Live Green”. That mission statement right away tells everyone what Subway is all about. Most people would probably consider Subway to be a fast food sandwich shop but as signs in the shop say “The only fast thing about us is our queue”. Subway wants to delight every customer so that they tell their friends. The first Subway was opened by Fred DeLuca‚ who had set out to fulfil a dream of becoming a medical doctor and decided thanks to a friend to open a submarine
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Business Organization Selection: Subway has now become the world’s largest fast food chain in the world‚ overpassing McDonalds with over 39‚500 restaurants in 102 countries. I felt that the success of this business and the motivating story behind founder Fred DeLuca‚ this was a very aspiring business to select. Deluca and a family friend opened up a sandwich shop in 1965 with only a loan for $1‚000. DeLuca hoped the tiny sandwich shop would earn enough to put him through college. After struggling
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“selection tests” should Subway utilize to select the best and brightest employees? Selection is the process of gathering information about job applicants to decide who should be offered a job. Subway should utilize cognitive ability test to select the best and brightest employee. 2) If you were hired as a Management Consultant what advice would you give Subway as it pertains to “developing qualified employees” and “keeping or retaining qualified employees”? I would advise to Subway as pertains to “developing
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MARKETING PROJECT ON HONDA SIEL CARS INDIA LTD. (HSCI) Submitted by: AKASH CHAUDHARY (12DM013) ASHISH SHAH (12DM038) DHRUV NIGAM (12DM049) GAURAV MUTEJA (12DM052) ISHAAN SHARMA (12DM056)
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The name was shortened from Pete’s Super Submarines to SUBWAY® and the familiar bright yellow logo was introduced. The next step was to formulate a business plan that outlined the SUBWAY® brand’s goals. In an effort to reach those goals‚ SUBWAY® outlets began franchising‚ giving others the opportunity to succeed in their own business venture. The first SUBWAY® franchise opened in Connecticut in 1974. UK and Ireland History * The first SUBWAY® store is opened in the Republic of Ireland in 1994
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The Subway Franchise The Subway story started in 1965 in Bridgeport‚ Connecticut during the summer of 1965. 17 year old Fred DeLuca was trying to earn enough money to pay for his college tuition by working in a hardware store. He wanted a way to add money to his minimum wage salary. He got the solution at a backyard barbecue in a conversation with a family friend‚ nuclear physicist Dr. Peter Buck. With a $1000 loan from Buck‚ DeLuca opened Pete’s Super Submarine on August 28‚ 1965
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. POSITIONING Suppose we are asked‚ ‘who makes the best instant coffee?’ Next ‚ we are asked‚ “who makes the next best?’ there can be a number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising
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There are different attributes and factors which are under the influence of target market for the services which the subway offers to its market. Here many variables influence the market segmentation for “sub of the day”. Coming to the segmentation strategy it is essential to know what the customer is considering from the services provided by the subway. The segmentation strategies can be described more effectively in many different variables which results in the marketing segmentation‚ there are
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Product Positioning A product positioning statement has four main components – the target‚ the frame of reference‚ the differentiation‚ and the reason(s) to believe. THE TARGET The target is who the product is for – who is the target user or customer of the product. The key to a good target definition is to balance being specific with being concise‚ you need to describe the target well enough that they can be identified‚ without being so verbose that your positioning statement goes beyond
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(2 factors) 3.1 – Mission Statement 3.2 – Marketing Objectives (3 Objectives in order of importance) 3.3 – Financial Objectives (From the competition analysis) 3.4 – Positioning strategy (From the competition analysis) 3.5 - Marketing Mix Strategies 3.51 – Product Strategy 3.52 – Price Strategy 3.53 – Promotion Strategy 3.54 – Place Strategy 4.0 – References 5.0 – Appendices (Promotion flyer and other) 1.2 Letter of Recommendation Subway Franchise Headquarters/Doctor’s
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