1- Introduction 4 1-1 Over View of Subway 4 1-2 Franchise in Subway 6 1-3 Subway Mission 6 1-4 Subway Core Value 6 2- Organization Structure 7 2-1 Shareholders 7 2-2 Management Team 7 2-3 Employees 7 3- Markweting Strategy 7 3-1 Target Market 8 3-2 Market Size 8 3-2 Market Growth 10
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The subway story Introduction of Subway restaurant The Subway story started when Fred DeLuca‚ its cofounder and his family friend Dr. Peter Buck‚ worked on a business plan for a submarine sandwich shop. Dr. Buck gave a loan of $1000 for implementation of this plan. The first restaurant was opened in Bridgeport‚ Connecticut‚ in 1965. It did well in its first summer with the help of advertising slogans like "put a foot in your mouth.’’ Emphasizing the foot-long sandwich‚ and "when you’re hungry‚ make
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Introduction of subway The goal at each SUBWAY restaurant is to offer a quality product that is made specific to each individual customers taste. Your SUBWAY sandwich is made-to-order‚ exactly the way you want it. Subway the fast-food market of submarine sandwiches and salads has more 32000 stores in ninety-one countries and generates some $12 billion in annual revenues. The franchising chain opened its first international restaurant in Bahrain in 1984. Since then subway has expanded worldwide
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Subway Sandwiches Although sub and sandwich shops offer some of the best growth opportunities in fast food today‚ there are signs that the category is not what is use to be. Subway’s rapid growth in recent years put sub sandwiches on the fast-food map and served to attract tremendous attention as well as investment dollars into this category. In part due to the increased competition‚ fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success‚ compared
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“selection tests” should Subway utilize to select the best and brightest employees? Selection is the process of gathering information about job applicants to decide who should be offered a job. Subway should utilize cognitive ability test to select the best and brightest employee. 2) If you were hired as a Management Consultant what advice would you give Subway as it pertains to “developing qualified employees” and “keeping or retaining qualified employees”? I would advise to Subway as pertains to “developing
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c) Write aims and objectives for a selected business (P3) • Describe what is meant by SMART objectives. An objective that follows SMART is more likely to succeed because it is clear (specific) so you know exactly what needs to be achieved. You can tell when it has been achieved (measurable) because you have a way to measure completion. A SMART objective is likely to happen because it is an event that is achievable. Before setting a SMART objective relevant factors such as resources and time were
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Business Organization Selection: Subway has now become the world’s largest fast food chain in the world‚ overpassing McDonalds with over 39‚500 restaurants in 102 countries. I felt that the success of this business and the motivating story behind founder Fred DeLuca‚ this was a very aspiring business to select. Deluca and a family friend opened up a sandwich shop in 1965 with only a loan for $1‚000. DeLuca hoped the tiny sandwich shop would earn enough to put him through college. After struggling
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Subway Profile Subway “Eat Fresh‚ Live Green”. That mission statement right away tells everyone what Subway is all about. Most people would probably consider Subway to be a fast food sandwich shop but as signs in the shop say “The only fast thing about us is our queue”. Subway wants to delight every customer so that they tell their friends. The first Subway was opened by Fred DeLuca‚ who had set out to fulfil a dream of becoming a medical doctor and decided thanks to a friend to open a submarine
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Subway Riding In Shenzhen Twenty months ago‚ I left New Jersey‚ America‚ and came to a new city named Shenzhen. When I came here at first‚ I wasn’t sure what Shenzhen would be like‚ and if I would like it. I started to fall in love with Shenzhen when I first rode the Shenzhen subway. I have to admit that subway riding in New York was definitely not on my favorite list. In New Jersey‚ there was no subway. However I remember that when I went to my mother’s office in New York City‚ we would take
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Controlling inflation There are three ways of controlling inflation in an economy: Fiscal Policies: Fiscal policies are effective in increasing the leakage rates from the circular income flow‚ thereby rejecting all further additions into this particular flow of income. Following are a few types of fiscal policies commonly employed: * Lowering the expenses on governmental level * A fall in the borrowing amounts in the government sectors‚ on an annual basis * High direct taxes‚ for
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