promotional aspects of hospitality industry. At the same time‚ the literature attempted to deal with promotion strategies of hospitality industry is not available enough and is very limited. Promotion Promotion is one of the four Ps in the marketing strategy‚ together with Product‚ Place and Price. Promotion is an important part of hospitality industry‚ especially when penetrating new markets and making more customers. (Kotler‚ Armstrong and Wong as cited in Meljoum‚ 2002). According to Kotler
Premium Advertising Marketing Public relations
INTRODUCTION : A restaurant is an establishment which prepares and serves food and drinks to customers in return for money‚ either paid before the meal‚ after the meal‚ or with a running tab. Meals are generally served and eaten on premises‚ but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance and offerings‚ including a wide variety of the main chef’s cuisines and service models. While inns and taverns were known from antiquity‚ these were
Premium Take-out Menu Food
register‚ but there are many limitations to only monitoring cash flow. POS systems leverage the ability of databases and specialized data entry to instantly categorize sales by type‚ taxation status and inventory impact. They may integrate with marketing systems to allow immediate up sell to customers‚ recommending impulse purchases at the register based on current and past purchase history. However‚ the world of technology and business competition is always subject of changes and improvements. With
Premium Point of sale Receipt NCR Corporation
A: Hello. Have you ever been interested in why the guards in the subways check your bag so quickly? Let me show you this document of a person who is behind all of this… C: It all began with this uncle. Even though he may look pretty ordinary‚ he was apparently involved with the CIA. He was an extraordinary analyst for the agency who can analyze any complexity in a blink of an eye. B: “This item consists of 132 symbols‚ 72 squares‚ 30 pentagons‚ 18 triangles and trapezoids‚ and 4 wings and circles
Premium United States President of the United States World War II
Service Marketing Assignment Service blueprint of a restaurant By: Abhishek Jain (876001) Service Blueprint: The service blueprint is a technique used for service innovation. The service blueprint consists of 5 components: 1. 2. 3. 4. 5. Customer Actions Onstage / Visible Contact Employee Actions Backstage / Invisible Contact Employee Actions Support Processes Physical Evidence 1. Customer Actions This component contains all of the steps that customers take as part of the service delivery process
Premium Good Customer service Restaurant
especially for fresh and fast foods: Local Capacity. The convenience store chain can provide local cooking capacity at the stores and assemble foods almost on demand. Inventory would be stored as raw material. This is seen at the U.S. fast-food restaurant franchise Subway where dinner and lunch sandwiches are assembled on demand. The main risk with this approach is that capacity is decentralized‚ leading to poorer utilization. Local Inventory. Another approach is to have all inventory available at the store
Premium Supply chain management Convenience store
exporting its products‚ brands‚ and marketing policies to Western Europe‚ initially with considerable success. Over the next 30 years‚ this policy of developing new products and marketing strategies in the United States and then transferring them to other countries became entrenched. P&G’s adaptation of marketing policies to accommodate country differences was minimal. In general‚ products were developed in the United States‚ manufactured locally‚ and sold using a marketing message created in Cincinnati
Premium Marketing Laundry detergent Soap
In the poem “On The Subway”‚ written by Sharon Olds‚ two sides of two person that encounter with each other in a subway. It is almost clear as water that the poem talks about two different worlds‚ white and African American. To start off the poem‚ Sharon describes how both worlds clash each other in a subway‚ one who is dark skin‚ and the other a white skin women. The women has a fur coat and a briefcase‚ meaning she has money‚ while the other person has red apparel‚ “as his body”‚ meaning that the
Premium Black people Race White people
I SUMMARY OF THE PROJECT 1. Name of the Firm The proposed project will be named Golden bakeshop The proponent named the business because it comes from the services offered by the establishments. 2. Location The business will be located along national road at Mabini Home Site Cabanatuan City where as all the necessary amenities are easy to access like water from NAWASA‚ Electricity from CELCOR and the location has a good drainage system whereas ‚ flooding is not a problem
Premium The Target
From the moment he sees her on a subway in Hong Kong‚ Simon is intrigued by Amy‚ but he does not have the nerve to talk to her. When he finally works up the courage‚ he realizes he cannot because Amy does not speak Chinese‚ and Simon is failing English. But somehow‚ Amy and Simon have a connection‚ and they find that they really understand one another. Enough for Simon to admit that he is dropping out of school and enough for Amy to confess that she is pregnant with her ex-boyfriend’s baby. Amy and
Premium Marriage Short story Family