1.1 Introduction to Durable goods Durable goods are those which don’t wear out quickly‚ yielding utility over time rather than at once. Examples of consumer durable goods include electronic equipment‚ home furnishings and fixtures‚ photographic equipment‚ leisure equipment and kitchen appliances. They can be further classified as either white goods‚ such as refrigerators‚ washing machines and air conditioners or brown goods such as blenders‚ cooking ranges and microwaves or consumer electronics
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Table of Content Executive Summary 3 Overview 4 Analysis of Problem 4 Low threshold for new entrants 4 Sales Promotion of other companies 4 Illustration of Solution 4 Introducing Alipay as payment method 4 Create an evaluation system 5 Creating a cash-rebating system as new sales promotion strategy: 5 Benefits and Cost Analysis 5 Estimated benefits 5 Increasing financial gains; 5 Increasing credibility; 6 Enlarging market share. 6 Estimated expense 6 Conclusion
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We were assigned to conduct an interview of how bazaars work out their sales promotion techniques by Professor … . I thought that it will be easy for me but when I found myself preparing for it‚ it was thrilling. I had so much doing this activity. It really enhanced my knowledge on the “outside world of marketing”. Not just looking at it but also interacting with the owner and salesmen with regards to deep understanding of their business. It is a privilege to really ask questions to on the job personnel
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in-order to increase sale as-well as to clear stock on regular basis in order to replenish the store with new arrivals. The choice of tools have to be appropriate considering the demographic aspects of the prospects and their attitude towards each promotional tools offered at the store level. It is often an issue to identify the right tool to be utilized for diversified demographic population as the tastes and preferences of the consumers vary rapidly
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PURCHASE: PROMOTING OR DISCOUNTING THE BRAND? Free Gift with Purchase: Promoting or Discounting the Brand? Priya Raghubir Haas School of Business University of California‚ Berkeley Two experiments examine the process by which free gift promotions serve as a source of information about the underlying value of the product offered as a free gift. The value-discounting hypothesis argues that by virtue of being offered as a free gift‚ products will be valued less as evinced by lower purchase
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Telephone Company 1. With respect to the revenue hours the expenses‚ power and operations: hourly personnel are the variable expenses. Rent‚ custodial services‚ Computer leases‚ Maintenance‚ Depreciation‚ Salaried staff‚ administration‚ sales‚ sales promotions‚ corporate services and systems development and maintenance expenses can be treated as fixed costs. 2. Costs per revenue hours for the Variable expenses power and operations hourly personnel are as follows Expenses | Jan | Feb | March
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Oral Communication Introduction: Oral communication implies communication through mouth. It includes individuals conversing with each other‚ be it direct conversation or telephonic. Man learns to speak much before writing. In the same way‚ in an organisation people speak much more before writing. Speech or oral use of language acts as the first binding factor between one person and another. That is also the reason why communication becomes conversational in nature. Oral communication
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Effect of Sales Promotion Activities on Consumer Buying Behavior SUBMITTED TO: Prof. Sunil bhardwaj Submitted by: DR. AKSHAY TYAGI (08BSHYD0049) AMIT SINGH BISHT (08BSHYD0077) ASHUTOSH KUMAR SHARMA (08BSHYD0160) LAVEENA GUPTA (08BSHYD0839) SUGANDHA CHAWLA (08BSHYD0375) SECTION E DATE 22 DEC 2008 INTRODUCTION Consumer has been playing the key role in the business growth models of all sectors. The change from “Push” to “Pull” strategy has opened up doors for research on
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awareness‚ inform potential customers about its existence and features. According to the well-known “four ps” formulations of the marketing mix (product‚ price‚ place‚ promotion)‚ this is clearly a matter of promotion. Since budgets are limited‚ marketers have to decided which tools – advertising‚ public relations‚ sales promotion or personal selling – to use and in what proportion. Public relations (PR) is concerned with improving‚ maintaining or protecting the image of a company or product. The
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business and marketing communications‚ are advertising techniques. Promotion can be loosely classified as "above the line" or "below the line". Promotional activities carried out through mass media‚ such as television‚ radio and newspaper‚ are classed as above the line promotion. The terms "below the line" promotion or communications‚ refers to forms of non-media communication‚ even non-media advertising. Below the line promotions are becoming increasingly important within the communications mix
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