The first thing one thinks of after hearing the name “Subway” is healthy food. The Subway brand has brought a revolution in the food industry with its healthy sandwiches & salads. Brand History: The founder Fred DeLuca in partnership with Dr. Peter Buck opened a submarine sandwich store in 1965 to fund his education as he wanted to be a doctor. Little did he know that he was destined to create a brand which today has 34218 restaurants spread across 95 countries. Brand Name: The founders
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Thesis: Sharon Olds in‚ On the Subway‚ organizes the poem in three parts to present the contrasting lives of a Caucasian woman and an African American boy‚ which displays the narrator’s realization of the bond they share because of their similar fear of each other. In the first several lines‚ Olds presents the setting of the subway car‚ and the separation between its passengers. A notable simile illustrates the obvious differences between the white narrator and the boy‚ “His feet are huge‚ in
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ASSIGNMENT I have chosen SUBWAY® as an Multi-National Company for my assignment. Subway was opened by Fred DeLuca at the age of seventeen in 1965 with the help of a friend‚ Dr.Peter Buck‚ who invested $1000 in his first sandwich shop which was named Pete’s Super Submarine which was located in Bridgeport‚ Connecticut which was meant to fund his dreams of becoming a doctor. He set a goal of having 32 stores in 10 years but by 1964‚ they had only 16 stores. They realized that they would not be able
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regarded as one of the world’s leading railways. We often hear foreigners say that the Hong Kong railway is the world’s premier. What is the visitors think about Hong Kong’s subway? Hence‚ we are doing this survey to find out the answer. In this report‚ we aim to survey interviewees’ views about Hong Kong’s subway and the subway in other countries. We also investigated of different ages visitors. Suggestions for improvement were also collected from respondents. This report is based on the results
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The Subway® is mainly selling submarine sandwiches (subs) and salads to their customer. It is a strong and growing brand which is known for fresh and healthy made-to-order sandwiches. It provides low fat menu and allows their customer to mix-and-match the ingredients into their subs according to their preferences. Besides‚ Subway® also offers other products such as soft drinks‚ snacks and cookies. Customers are allowed to combine their subs‚ drinks and snacks in order to getting a cheaper offer.
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Sales Promotion and Management 4MMC7A8 Assignment: Sales Promotion Portfolio – Energy Drink Industry Module Leader: Richard West Student Name: Wei-Ting Chen (Kevin) Student ID: 13553522 Deadline of the resit: 09 July 2012 Content 1. Introduction3 2. Methodology3 3. Analysis4 3.1 Comparison of the different promotions4 3.2 Promotional Marketing Overview of Energy Drink5 4. Selected Promotion7 4.1 Promotion No.17 4.2 Promotion
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Research Articles Impact Of Sales Promotion On Buyers Behaviour: An Empirical Study Of Indian Retail Customers Gopal Das Lecturer‚ NSHM Business School‚ Kolkata Dr. Rohit Vishal Kumar Reader‚ Xavier Institute of Social Service‚ Ranchi Abstract In the Global Context of open market economics of today‚ the consumer has become the king. He operates through his autonomous power. He enjoys a lot of freedom in his purchase decision. A consumer is in a position to influence the manufacturer or marketer
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“On the Subway” “On the Subway” is a poem by Sharon Olds that unfolds “to convey a sense of fear‚ ambiguity‚ inequality‚ and inner city tension. The situation is set by the title‚ and this makes all that follows clear as far as its meaning is concerned.”(para. 1). Ms. Olds tells the story through the narrator who while riding the train observes that she is alone with a young black boy. “While nothing really happens beyond the two observing each other‚ the poem still manages to shed light to inequality
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INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD INDIA Research and Publications Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead Preeta H. Vyas W.P. No.2007-11-02 November 2007 The main objective of the working paper series of the IIMA is to help faculty members‚ research staff and doctoral students to speedily share their research findings with professional colleagues and test their research findings at the pre-publication stage. IIMA is committed to maintain academic
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worldwide with 1300 stores. It has a professional hair-care line consisting of shampoos‚ conditioners and styling products developed in collaboration with United Kingdom’s top celebrity hairdressers. The primary objective of the company has been to drive sales volumes and trade-up consumers from lower-value brands‚ while retaining or building brand equity. The UK hair-care market has over 60 national brands widely available in supermarkets and drug retailers with not a single brand having more than 9%
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