The subway story Introduction of Subway restaurant The Subway story started when Fred DeLuca‚ its cofounder and his family friend Dr. Peter Buck‚ worked on a business plan for a submarine sandwich shop. Dr. Buck gave a loan of $1000 for implementation of this plan. The first restaurant was opened in Bridgeport‚ Connecticut‚ in 1965. It did well in its first summer with the help of advertising slogans like "put a foot in your mouth.’’ Emphasizing the foot-long sandwich‚ and "when you’re hungry‚ make
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Subway Sandwiches Although sub and sandwich shops offer some of the best growth opportunities in fast food today‚ there are signs that the category is not what is use to be. Subway’s rapid growth in recent years put sub sandwiches on the fast-food map and served to attract tremendous attention as well as investment dollars into this category. In part due to the increased competition‚ fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success‚ compared
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Misuse of media for the sake of publicity‚ sales and promotion News and media in general play a very important role for every single one of us. In fact‚ it is the media that defines much of how we perceive the world around us. Without news and media groups‚ we will be constantly left out in the blue on a lot of information for both the important ones and the silly ones that we enjoy reading anyway. For this very reason alone‚ news and media groups carry an immense amount of responsibility to deliver
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Sector‚ To What Extent was the Subway Diet Effective as a Strategic Ploy?” Gene Allen Vega Institute of Business and Law (IBAL) Bournemouth University BA (Hons) Accounting and Business Date of submission: 19th April 2007 TABLE OF CONTENTS Summary…………………………………………………………………………. 1 Chapter 1: Introduction…………………………………………………………... 2 1. Background…………………………………………………………... 3 2. General Research Area………………………………………………. 5 1. The Subway Franchise………………………………….... 5
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Subway Riding In Shenzhen Twenty months ago‚ I left New Jersey‚ America‚ and came to a new city named Shenzhen. When I came here at first‚ I wasn’t sure what Shenzhen would be like‚ and if I would like it. I started to fall in love with Shenzhen when I first rode the Shenzhen subway. I have to admit that subway riding in New York was definitely not on my favorite list. In New Jersey‚ there was no subway. However I remember that when I went to my mother’s office in New York City‚ we would take
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Toronto’s Subway- Time to Expand All over the world‚ underground subway systems are relied on by millions of commuters to get to where they need to be on a daily basis. Large cities are defined by their public transit system and in many cities they are the “go to” method of transportation through the city. In New York City (NYC)‚ the fastest way to commute is by underground subway and the NYC subway transports about 7.5 million people every day. There are many benefits from having a very good and
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Services Marketing PEOPLE‚ TECHNOLOGY‚ STRATEGY Sixth Edition CHRISTOPHER LOVELOCK JOCHEN WIRTZ Services Marketing People‚ Technology‚ Strategy S I X T H E D I T I O N Christopher Lovelock Yale University Jochen Wirtz National University of Singapore Upper Saddle River‚ New Jersey 07458 Library of Congress Cataloging-in-Publication Data Lovelock‚ Christopher H. Services marketing : people‚ technology‚ strategy / Christopher Lovelock‚ Jochen Wirtz.—6th ed. p. cm. Includes
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The Subway Franchise The Subway story started in 1965 in Bridgeport‚ Connecticut during the summer of 1965. 17 year old Fred DeLuca was trying to earn enough money to pay for his college tuition by working in a hardware store. He wanted a way to add money to his minimum wage salary. He got the solution at a backyard barbecue in a conversation with a family friend‚ nuclear physicist Dr. Peter Buck. With a $1000 loan from Buck‚ DeLuca opened Pete’s Super Submarine on August 28‚ 1965
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Introduction of subway The goal at each SUBWAY restaurant is to offer a quality product that is made specific to each individual customers taste. Your SUBWAY sandwich is made-to-order‚ exactly the way you want it. Subway the fast-food market of submarine sandwiches and salads has more 32000 stores in ninety-one countries and generates some $12 billion in annual revenues. The franchising chain opened its first international restaurant in Bahrain in 1984. Since then subway has expanded worldwide
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Business Organization Selection: Subway has now become the world’s largest fast food chain in the world‚ overpassing McDonalds with over 39‚500 restaurants in 102 countries. I felt that the success of this business and the motivating story behind founder Fred DeLuca‚ this was a very aspiring business to select. Deluca and a family friend opened up a sandwich shop in 1965 with only a loan for $1‚000. DeLuca hoped the tiny sandwich shop would earn enough to put him through college. After struggling
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