Strengths Brand Recognition: Subway Restaurants are one of the leading submarine sandwich franchises based in the United States. Today Subway has brand recognition in over ninety-two countries having over 33‚246 restaurants all over the world. Subway has well established itself as a brand in the fast food industry as one of the healthiest—if not the healthiest fast food restaurants in the United States. Subway is known as a company that offers healthy sandwiches that are much better compared
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SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates‚ Inc. Subway was founded by Peter Buck and Fred Deluca‚ with its first restaurant being set up in Bridgeport‚ U.S in 1965. The franchise runs 38‚813 restaurants in 99 countries. Today‚ the SUBWAY brand is the world’s largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain.
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The 4 Ps of marketing are product‚ price‚ place and promotion. All four of these elements combine to make a successful marketing strategy. Promotion looks to communicate the company’s message across to the consumer. The four main tools of promotion are advertising‚ sales promotion‚ public relation and direct marketing.AdvertisingAdvertising is defined as any form of paid communication or promotion for product‚ service and idea. Advertisement is not only used by companies but in many cases by museum
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Environment at SUBWAY ………18 7.0 Appendix……………………………………………………………………..19 SUBWAY 1.0 Executive Summary SUBWAY was started 43 years ago in the summer of 1965 an enterprising 17 years old young man‚ Fred Deluca . Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion‚ while countless awards and accolades have been bestowed its chain over the past 43 years . Subway has more than
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SALES PROMOTION OF FOOTWEAR WITH SPECIAL REFERENCE TO THE SHOEMAC PU INTERNATIONAL COMPANY DECLARATION I Mizaj Lukman hereby declare that this placement and training report based on “Sales Promotion of footwear with special reference to the Shoemac PU International Company” submitted to Govt.College Madapally affiliated under Calicut University as part of the requirement
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Economic 1. as The Economic Times let us know last year‚ Subway was looking to open 1000 unit franchises in India by 2015 [ET‚ May 1‚ 2012. Web.]. If the managements are looking for an expansion‚ there is certainly room for developing your business! SUBWAY® Eat Fresh Live Green The SUBWAY® brand is committed to making SUBWAY® restaurants and operations as environmentally and socially responsible as possible. The brand strives to conduct business in a way that creates profit for franchisees
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Promotion Activity: Airline Industry Introduction: Marketing Mix: Marketing involves a large number of activities. In beginning‚ an organization has to decide target group of customers to whom to be served. When the target group of customer are decided‚ then the product or service is launched in market. The launching of product is done with the help of the proper product‚ price of product‚ distribution of product and appropriate promotion activity for product. These whole processes are combined
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1 INTRODUCTION Subway chain is the third largest fast food chain in the world after McDonald‟s and KFC. The first Subway was founded in 1965. The founder of the Subway chain‚ Fred De Luca‚ started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. (Subway Denmark) Now there are more than 30‚000 Subway restaurants in 88 countries worldwide and it is the world‟s
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activities‚ and the franchising characteristics of Subway Bulgaria Ltd Entering the business The experience‚ which Subway has on various markets around the world‚ proved that the master-franchise methodology is not beneficial for the brand. Master franchise means that when one person or company receives the rights for a franchise‚ he can operate on the territory of the whole country – to organize all training and marketing activities. On the contrary – Subway is using the development-agent method. The
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For years‚ Subway attracted and held onto customers through a reward system known as the Sub Club. How did this system work? Basically‚ Subway gave its patrons business-sized cards with tiny stamps on them. Every time a card filled up with stamps‚ the patron earned a free meal. Unfortunately‚ Subway had to discontinue the Sub Club‚ much to the dismay of its loyal customers. The reason? Fraud. The availability of cheaper home laser printers and multimedia personal computers has made counterfeiting
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