design intended to identify the goods or services of one seller‚ which helps him/her to differentiate from those of competitors (Kotler 2006‚ 269). Subway is first known as Pete’s Super Submarine in 1965. The name was shortened to Subway and it is also then‚ the first franchised unit was opened in 1974 in Connecticut (Subway 2008). Perhaps‚ the founder of subway - Fred DeLuca and Dr. Peter Buck - realized the importance of developing a good brand name. There are several desirable qualities for a brand
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John’s. Since then the sandwich shop franchise has continued to flourish with over 690 stores currently open nation-wide. The restaurant still bases its business on serving gourmet sandwiches with fresh ingredients. The difference between Jimmy John’s and the rest is that Jimmy John’s is “that it’s honest‚ it’s damn good‚ it’s damn fast‚ at a decent price.” (Jimmy John’s Website‚ 2009) Jimmy John’s uses their fresh‚ unique bread and fresh ingredients to create a sandwich that is different from
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Project report On Brand Mcdonald’s vs Subway and KFC By Dhaval Shah (2009-2012) Under the guidance and support of Ms. Annukaran Majithia Amity Global Business School Ahmedabad Acknowledgement I thank‚ Ms. Annukaran Majithia for her valuable guidance and suggestions‚ which were vital inputs towards the completion of the project. I acknowledge all those‚ whose guidance and encouragement served as a beacon light and crowned my effort with success. Lastly‚ I would like to
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II: Consumer Behavior Analysis Cassandra (Cassie) Webb MKT 313: Consumer Behavior October 21st‚ 2014 1. Decision Making A. Limited Decision Making Purchase—Subway Sandwich 10/2/14 a) What was the need (actual state vs. desired state)? When I purchased my Roasted Chicken sandwich from the Subway next to my apartment‚ I was definitely in need for anything to eat. I was in the utmost hurry to get to class‚ meaning I could not go anywhere out of my way. My actual state was that
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eating healthy. II. First main point Subway is more nutritional then McDonalds. a. Most of Subway’s food has a lot less calories and fat than McDonalds i. Subway’s popular meatball marinara sub has 379 calories and 23 grams of fat in a 6 inch sub. ii. Compare that to 740 calories and 42 grams of fat in a double quarter pounder with cheese. b. A good example of people affected by subway and McDonalds are Jared Fogle and Morgan Spurlock.
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commercials relatable to all ages‚ like young children‚ teens‚ adults‚ grandmas and grandpas‚ and show them physically enjoying the healthy alternatives. Some fast-food restaurants are quick at promoting healthy products. For instance McDonalds and Subway. McDonalds‚ a household name is known for its franchise of cheap‚ yummy‚ hamburgers and French fries. On top of selling fried foods‚ McDonalds adds sugar to their product which keeps the body craving more‚ as a result consumers prefer their food to
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Mc Donald’s and Subway Services Marketing 2011 Submitted By: Ankit Singh Mc Donald’s and Subway Table of Contents CORE SERVICE AND VARIOUS SUPPLEMENTARY SERVICES…………………………………………………………………………………..5 FACILITATING SERVICES ......................................................................................................................................... 8 ENHANCING SERVICES ............................................................................................................
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large number of fast food chains available‚ how do likes of McDonald’s‚ Subway‚ and Pret. A merger maintain their market share at a time when people are cutting back on their spending? In the 10 largest UK cities‚ the number of fast-food outlets increased by 8‚2 percent‚ to 1.456 in 2009 (the highest growth occurred in London‚ Edinburgh‚ and Glasgow). Among the UK’s biggest chains‚ Subway grew faster than others. The number of Subway restaurants increased by 25‚9 percent to 734 in 2009. In the same year
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plans. Subway In this assignment‚ I will be looking at the limitation of marketing research. This will involves looking out how marketing research can help develop a marketing plan. Furthermore‚ I will be looking at the weaknesses of development in marketing plan. One reason can be that Subways research including questionnaire might be asked badly towards customers which would and can be misunderstand by customers. This might cause customers to give a different answer than Subway will expect
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Nutrition Chapter 1 Worksheet Important Math Calculations ___g. fat X 9 = ____ kcalories from fat divided by total kcalories= ___% kacl from fat ___g. carbohydrates X 4 = ___ kcalories from CHO divided by total kcalories= ___% kacl from CHO ___g. protein X 4 = ___ kcalories from protein divided by total kcalories= ___% kacl from protein ___g. alcohol X 7 = ___ kcalories from alcohol divided by total kcalories= ___% kacl from alcohol 1. A food contains 4 grams of fat‚ 40 grams of carbohydrates
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