Mc Donald’s and Subway Services Marketing 2011 Submitted By: Ankit Singh Mc Donald’s and Subway Table of Contents CORE SERVICE AND VARIOUS SUPPLEMENTARY SERVICES…………………………………………………………………………………..5 FACILITATING SERVICES ......................................................................................................................................... 8 ENHANCING SERVICES ............................................................................................................
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Indonesia‚ China‚ Malaysia‚ Japan and Korea. In Malaysia first KFC was opened in 1973‚ on Jalan Tunku Abdul Rahman and until now they have more than 500 restaurants through Malaysia. The main competitors of KFC are McDonald’s‚ Burger King‚ Wendy’s‚ Subway and many more. Besides providing normal package of fast food like French fries‚ burger and nuggets‚ KFC unlike their competitors provides health and vegetarian foods‚ and this allows them to have a more market share especially in Asia‚ where more
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Proposal on Customer Satisfaction Strategies of Subway Submitted By: ID- Table of Contents 1 Topic 3 2 Introduction 3 2.1 Research background 3 2.2 Aim and Objectives of the Study 4 2.3 Research Questions 4 3 Literature Review 5 3.1 Service Quality and Customer Satisfaction 5 3.2 Areas of Setting Strategies 5 3.3 Relationship and Loyalty 6 4 Research Methodology 7 4.1 Research Method: Qualitative and Quantitative 7 4.2 Data Collection 7 4.3 Sample 8
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Roles of Servicescape A servicescape is not a passive setting it plays an important role in service transactions. An evaluation of the roles they have in service encounters will reveal how important it is to design an appropriate servicescape .A servicescape plays four important roles. Package Servicescapes ’package’ the service offer and communicate an image to the customers of what they are going to get. Appropriate servicescaping is a sure shot way to create an image that the service provider
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customer and employee must be present in the servicescape. Remote service: employee only; little or no customer involvement with the servicescape. Complexity of Servicescapes Lean environment: simple; few elements‚ spaces‚ and pieces of equipment Coinstar is a self-service coin-counter found in many supermarkets. You pour your coins in‚ and the machine counts the coins and gives you bills for an 8.9% fee. Elaborate environment: complicates servicescape; many elements and forms: golf course‚ restaurant
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Journal of Consumer Research‚ 20(June)‚ pp. 24–45. Badot‚ O. & Filser‚ M. (2007) Re-enchantment of retailing: Toward utopian islands. In: A. Caru & B. ` Cova (Eds.)‚ Consuming Experience‚ pp. 166–181 (London: Routledge). Bitner‚ M.-J. (1992) Servicescapes: The impact of physical surroundings on customers and employees‚ Journal of Marketing‚ 56(April)‚ pp. 57–71. Carlzon‚ J. (1986) Riv Pyramiderna (Stockholm: Bonniers). Caru A. & Cova‚ B. (2007) Consumer immersion in an experiential context. In:
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Servicescape audit The Watsons Bay Hotel Contents Watsons Bay Hotel Profile Welcome to Beach Club. This harbour side retreat is the latest addition to the Sydney dining scene. Located on the waters edge of the world-renowned Watsons Bay and boasting views of the breathtaking city skyline amid swaying palm trees and warm sunny breezes. Beach Club has established itself as a landmark venue for Watsons Bay locals and families alike‚ as well as large celebrations‚ ultimate
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interact (Baker and Cameron 1996 ) It encompasses several factors related to the delivery of service which includes all the physical ‚ behavioral ‚ and emotional aspects that surround services delivery The research is purely based on the idea of Servicescape which has emerged as an important concept for understanding customers behaviour in service industry. Service providers should build environments that develop environments that appeal to consumer pleasure and arousal states while avoiding atmospheres
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rely on the brand image and the reputation of the manufacturers in order to simplify their purchase decisions. In addition to brand image‚ there are other factors that contribute to consumer purchase decision-making such as price of the products‚ servicescape and so on. Through the identification of the ‘Management Decision Problem’; Hypotheses and Research Objectives were developed based on the THREE independent variables identified in the Conceptual Schema earlier. These factors will in a way affect
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marketing includes a series of element. In terms of hotel industry‚ the physical environment is of what is known as the servicescape‚ which is the space customers are surrounded when consuming the service. • Exterior facility: The environment and signage around the hotel‚ the parking area and even the design of the building itself are the key elements of the exterior servicescape. (Wakefield et al‚ 1996) • Interior facility: Ambient conditions‚ such as the colour‚ temperature‚ sound and smell
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