Introduction of subway The goal at each SUBWAY restaurant is to offer a quality product that is made specific to each individual customers taste. Your SUBWAY sandwich is made-to-order‚ exactly the way you want it. Subway the fast-food market of submarine sandwiches and salads has more 32000 stores in ninety-one countries and generates some $12 billion in annual revenues. The franchising chain opened its first international restaurant in Bahrain in 1984. Since then subway has expanded worldwide
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Subway Sandwiches Although sub and sandwich shops offer some of the best growth opportunities in fast food today‚ there are signs that the category is not what is use to be. Subway’s rapid growth in recent years put sub sandwiches on the fast-food map and served to attract tremendous attention as well as investment dollars into this category. In part due to the increased competition‚ fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success‚ compared
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The subway story Introduction of Subway restaurant The Subway story started when Fred DeLuca‚ its cofounder and his family friend Dr. Peter Buck‚ worked on a business plan for a submarine sandwich shop. Dr. Buck gave a loan of $1000 for implementation of this plan. The first restaurant was opened in Bridgeport‚ Connecticut‚ in 1965. It did well in its first summer with the help of advertising slogans like "put a foot in your mouth.’’ Emphasizing the foot-long sandwich‚ and "when you’re hungry‚ make
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In the poem “On the Subway” written by Sharon Olds‚ two different are being described on how society sees them based on their race. Sharon Olds describes them with traditional stereotypes with the use of tone and imagery‚ to differentiate yet connect the two of them. On the subway the narrator comes across a young man who is very different. The boy had large feet and had the face of a mugger. He was wearing red while the narrator wore dark fur. She watched as he “looks at her fur” trying to figure
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Subway Profile Subway “Eat Fresh‚ Live Green”. That mission statement right away tells everyone what Subway is all about. Most people would probably consider Subway to be a fast food sandwich shop but as signs in the shop say “The only fast thing about us is our queue”. Subway wants to delight every customer so that they tell their friends. The first Subway was opened by Fred DeLuca‚ who had set out to fulfil a dream of becoming a medical doctor and decided thanks to a friend to open a submarine
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Business Organization Selection: Subway has now become the world’s largest fast food chain in the world‚ overpassing McDonalds with over 39‚500 restaurants in 102 countries. I felt that the success of this business and the motivating story behind founder Fred DeLuca‚ this was a very aspiring business to select. Deluca and a family friend opened up a sandwich shop in 1965 with only a loan for $1‚000. DeLuca hoped the tiny sandwich shop would earn enough to put him through college. After struggling
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“selection tests” should Subway utilize to select the best and brightest employees? Selection is the process of gathering information about job applicants to decide who should be offered a job. Subway should utilize cognitive ability test to select the best and brightest employee. 2) If you were hired as a Management Consultant what advice would you give Subway as it pertains to “developing qualified employees” and “keeping or retaining qualified employees”? I would advise to Subway as pertains to “developing
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The name was shortened from Pete’s Super Submarines to SUBWAY® and the familiar bright yellow logo was introduced. The next step was to formulate a business plan that outlined the SUBWAY® brand’s goals. In an effort to reach those goals‚ SUBWAY® outlets began franchising‚ giving others the opportunity to succeed in their own business venture. The first SUBWAY® franchise opened in Connecticut in 1974. UK and Ireland History * The first SUBWAY® store is opened in the Republic of Ireland in 1994
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The Subway Franchise The Subway story started in 1965 in Bridgeport‚ Connecticut during the summer of 1965. 17 year old Fred DeLuca was trying to earn enough money to pay for his college tuition by working in a hardware store. He wanted a way to add money to his minimum wage salary. He got the solution at a backyard barbecue in a conversation with a family friend‚ nuclear physicist Dr. Peter Buck. With a $1000 loan from Buck‚ DeLuca opened Pete’s Super Submarine on August 28‚ 1965
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There are different attributes and factors which are under the influence of target market for the services which the subway offers to its market. Here many variables influence the market segmentation for “sub of the day”. Coming to the segmentation strategy it is essential to know what the customer is considering from the services provided by the subway. The segmentation strategies can be described more effectively in many different variables which results in the marketing segmentation‚ there are
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