SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates‚ Inc. Subway was founded by Peter Buck and Fred Deluca‚ with its first restaurant being set up in Bridgeport‚ U.S in 1965. The franchise runs 38‚813 restaurants in 99 countries. Today‚ the SUBWAY brand is the world’s largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain.
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Why Vintage Fashion Will Always Be Popular by STEVE on MAY 25‚ 2013 Old style fashions have observed a robust resurrection in the previous pair decades‚ starting with the grunge design in the early on 90′s. Functioning class rock rings out there of towns like Dallas aided release thrift-store throwback items into the national limelight. The fashion started as a direct end result of economic challenges and mellow attitudes in the pop culture movement. By the past due 1990s‚ thrift-store trends
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Strengths Brand Recognition: Subway Restaurants are one of the leading submarine sandwich franchises based in the United States. Today Subway has brand recognition in over ninety-two countries having over 33‚246 restaurants all over the world. Subway has well established itself as a brand in the fast food industry as one of the healthiest—if not the healthiest fast food restaurants in the United States. Subway is known as a company that offers healthy sandwiches that are much better compared
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1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta‚ salad‚ desserts‚ soup‚ the chain’s flagship sandwich which is the classic BMT‚ the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less‚ fresh veggies which already boasts lettuce‚ tomato‚ red onion and green peppers (Subway‚ 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself
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flight time or people can organize conference with their colleagues via internet. As it is seen‚ computers and the internet are becoming a part of daily life day by day and they are becoming more popular. There are two main reasons why computers with their internet quality are becoming increasingly popular. To begin with‚ computers with their internet quality make people’s daily life easier. First‚ thanks to the internet‚ communication is easier and cheaper than the past. In the past‚ when the internet
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PESTEL Analysis 3.1 Political Forces Subway can easily apply its business license in plenty of the countries. It is because that Subway is operated by complying with the political rules such as tax policies‚ environmental protection laws‚ employment laws and other political rules. 3.2 Economic Conditions Having set up with low cost‚ it is a very good advantage to Subway. Subway has fully supports from its major suppliers so that it has its completely adequate materials and needs to work out its
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TARGET AUDIENCE Subway took its journey from a single outlet in Perth and now has a target market of young Australian consumers that is more nutrition conscious and focuses on having healthy food as opposed to burgers or fries. It happens to be the undisputed market leader in the category of sandwiches while it has a competitive edge over others in terms of having ten times more locations than any other brand. By the year‚ 1993‚ Subway had opened up 8‚400 stores with most of them being in North
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ch06 Student: ___________________________________________________________________________ 1. The economic-buyer theory assumes that consumers know all the facts and logically compare choices. True False 2. Most economists assume that consumers are "economic buyers" who logically evaluate choices to get the greatest satisfaction from spending their time and money. True False 3. Economic needs include such things as self-respect‚ accomplishment‚ fun‚ freedom and relaxation. True False 4. The
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1. The dominant impression that the author intends to create is the atmosphere of aggravation and the darkness of the subway. Numerous details contribute to picturing the subway as the place for which nobody actually cares. For example‚ the author mentions “the remains of a dirty liquid” or the advertisements “scribbled over with … well-known obscenities”. The atmosphere that the author creates seems to be depressing with the “nauseating dark brown” or “sick black paint” used in the description.
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Why is Eco fashion so popular? CONTENTS 1. Chapter 1: Introduction 2. Chapter 2: A short introduction to Eco fashion 3. Chapter 3: Stella McCartney: its history and effects 4. Chapter 4: Eco fashion designers 5. Chapter 5: If people spend higher price to buy eco-clothing‚ why and how 6. Chapter 6: Conclusion 7. Glossary 8. Indicative Bibliography 1. Introduction The purpose of this essay is to the knowledge
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