NPIEL Consumer Behavior Vinod Gupta School of Management Module - 5 CONSUMER BEHAVIOR Sangeeta Sahney Assistant Professor‚ Vinod Gupta School of Management Indian Institute of Technology Kharagpur‚ India Email. sahney@vgsom.iitkgp.emit.in Joint Initiative IITs and IISc – Funded by MHRD -1- NPIEL Consumer Behavior Vinod Gupta School of Management LESSON – 10 Models of onsumer Behavior II Instructional Objectives: After completion of this lesson‚ the student shall know about:
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Key Success Factors in the Low Cost Airline Business: Low cost airlines strive to meet the basic demand of airline customers - a safe air transport from one location to another location - at a relatively low price. In order to be successful‚ they have to carry out their business from a certain value-based perspective - “less for much less” – and concentrate their attention on the following Key Success Factors of their industry: - Overall low costs: Overall low costs are essential to be able
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THE EFFECT OF COUNSELLING ON MARITAL STABILITY AMONG MARRIED COUPLE IN ABEOKUTA SOUTH LOCAL GOVERNMENT‚ OGUN STATE. LIADI OLANREWAJU LUKE MATRIC NO: E011718 DEPARTMENT OF GUIDANCE AND COUNSELLING UNIVERSITY OF IBADAN‚ IBADAN CHAPTER ONE 1.0 INTRODUCTION Counselling is the assistant given to the married couples and the intending couples in order for them to have marital stability. These enabling the couple to enjoy marital satisfaction in their married life. Hence‚ marital will
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Success Factors for Self-paced Online Learning in Business Success Factors for Self-paced Online Learning in Business Entering the twenty-first century‚ businesses and organizations are turning to e-learning as a cost effective and efficient means of workplace learning. Self-paced online learning is computer based instruction offered by organizations where students work at their own pace. Variations of support may exist‚ but students/learners generally work independently. In academia this
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nearly bankrupt refrigerator factory (Lin 2005‚ 1). Today‚ Haier is known as a global brand. How did it become such as a success (Lin 2005‚ 1)?Strong leadership‚ customer service‚ product quality‚ innovation‚ speed‚ pricing‚ positioning‚ localisation of design‚ production and sales‚ latecomer advantages and market entry strategy are among the top ten factors for Haier’s success. Strong LeadershipZhang Ruimin (Zhang)‚ Chairman and CEO of Haier is described as down-to-earth and a charismatic leader
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Macroeconomic Stability of HPAE Countries In the past forty years‚ specific countries in East Asia have presented a sustained economic growth in comparison to others globally. These eight countries are Japan‚ Singapore‚ Hong Kong‚ South Korea‚ Taiwan‚ Indonesia‚ Malaysia‚ and Thailand. They are referred to as the high performing Asian economies (HPAEs) because of their miraculous growth in the past several decades (World Bank‚ 1993). Macroeconomic stability is one of the factors that contribute
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Some Factors That Influence The Success or Failure of Digital Businesses | | CI226 Socio-technical Approaches to Information Systems | | Radha Shah | 10818217 | | Introduction: “The impact of the internet on the society has been described as being as significant as some of the greatest technological innovations in history‚ such as the telephone and the motor car.”( Jobber‚ D. and Fahy‚ J. 2009) The internet has become a vast part of everyone’s everyday life. People use the internet
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portraying Asians are smart; this is evident by their performance‚ high talents‚ skills‚ and IQ levels. Asians are categorized throughout many stereotypes. Stereotypes are a “simplified and standardized conception or image invested with special meaning and held in common by a member of a group” (“Dictionary.com”). Asians are recognized as smart‚ over achievers‚ and highly talented. Asians are overachievers because when they approach a task they put a lot of effort and
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The Andes could be one of the most rural endogens places to live. In 600 A.D an early civilization started to develop in Chacapoya‚ Peru. This civilization was also called the Chacapoya civilization‚ and also known as the warriors of the clouds. The nickname was put upon them in part from the Inca people‚ there actual name is still a mystery. Though the territory of the Chacapoya people was extremely vast expanding through the region of the Andes. The Chacapoya people where known for being tall‚
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statement with reference to at least 3 examples. Making a check with Oxford Dictionary; Southeast Asia is defined as the part of south-eastern Asia that includes the countries of Cambodia‚ Indonesia‚ Laos‚ Malaysia‚ Burma (Myanmar)‚ the Philippines‚ Singapore‚ Thailand‚ and Vietnam. A “region” refers to an area‚ especially part of a country or the world having definable characteristics but not always fixed boundaries‚ and an “identity” refers to a close similarity or affinity (Oxford University Press
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