Semester 2‚ 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography 10. List of references Background of the brand Ocean Park was officially opened in January 1977‚ situated
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Ocean Park‚ situated on the southern side of Hong Kong Island‚ is Hong Kong’s premier educational theme park. The current park covers more than 870‚000 square metres of land and features a diverse selection of world-class marine attractions‚ thrill rides and shows divided between three areas: Lowland‚ Headland and Tai Shue Wan. Operated by the Ocean Park Corporation‚ a statutory board‚ it is a not-for-profit organization that aims to provide elements of entertainment‚ education and conservation at
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Success takes many different definitions. People have different interpretations of what success really means. For me is as simple as: living well and laughing often. The idea of living well is a very broad statement. Living well‚ in my opinion is getting success in personal‚ social and professional life. If I can achieve all of these three levels of success‚ I believe that I have lived well. Social success has a lot to do with the natural tendencies that I as human posses. For instance‚ I have
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CASE 2: GROSVENOR PARK Clearly‚ Dubin has done very well for himself in the past‚ developing over 4‚000 units in Maryland. His most recent development‚ Grosvenor Tower‚ a luxury high rise‚ was a massive success. He was able to garner a 98% occupancy rate since opening. The building caters to young professional couples and singles looking to live somewhere nice with commuter access to the metro into downtown Washington. Many of these tenants indicated to Dubin that they enjoyed the area
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famous? Is he confident‚ popular‚ and joyful all of the time—the epitome of mainstream success? Or‚ on the other hand‚ is he stressed‚ having second thoughts about his life choices‚ and unsure about the meaning of his life? I am willing to be that it is the second one. Mainstream marketing and media have effectively brainwashed our society into accepting a false‚ even potentially dangerous definition of success. Marketers want us to believe that having lots of money‚ living in a big house‚ and owning
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“Success” Some may think that the rich and famous are remarkably successful‚ but few people may know the true definition of success. Whether you hear it in the news‚ or see it while browsing the Internet‚ you can almost always see those “successful” celebrities overdosed on drugs‚ in rehab‚ or even mixed up in messy situations. Now‚ if that’s what success is then who would honestly want to be successful? According to Merriam-Webster‚ success is defined as a favorable or desired outcome‚ yet the
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Olympic Games have always transcended sport. As individuals and nations they raise us all – athletes and spectators alike – to a higher plane.” (Payne 2005) The Olympic park acts as the centrepiece of the game; beside the fact of ensuring there is lasting legacy for the economy and the wider community. For London‚ the Olympic park project provides the opportunity to regenerate a forgotten area and leave a legacy. Lower Lea Valley of East London is known for its young‚ diverse population‚ but also
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ONE Problem and its Background I. Background of the study The development of memorial parks offers excellent business potentials‚ particularly in utilizing areas that are not suitable to agricultural‚ commercial or other productive uses. The demand for plots in modern memorial parks has also grown alongside that of other pre-need products and services‚ and is foreseen to continue along this trend. Memorial Park Cemetery distinguishes itself from others with floral arrangements‚ plantings that make
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Success? How is one supposed to define the word success‚ when the definition of success supposedly varies from person to person? One may let their wealth and riches define their success‚ while another would view his/ her life as being a success just so long as their family was happy and healthy. With all of the different varying opinions in this world‚ one is not able to set a finite definition for success. For this reason‚ it makes it very difficult to judge as to whether or not Gilgamesh lived
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dog parks should be built in the city. Because it gives dogs a chance to be more social‚ healthy‚ and become more a benefit for the community than a burden. When I used to own a dog it was great. I had a german shepard‚ all grey‚ me and my older brothers would take it for walks maybe down the street or around the block for fresh air. However where I grow up in a busy urban area on street surrounded by loud sirens‚ passing cars‚ and apartment buildings. All major factors of why a dog park would
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