consumers process the advertising message consciously. If an advertisement manages to catch consumers’ attention‚ it has an opportunity to motivate and affect their behavior‚ which is ultimately the goal of advertising. However‚ the most important factor is considered to be information people expect to get valuable information about a product. According to Ronald J. Faber (1997) there is a difference between short-term advertising effects and long-term advertising effectiveness. In contrast to effects
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ASSIGNMENT PHARMACEUTICAL INDUSTRY SUBMITTED TO: PROF. JEEMOL UNNI SUBMITTED BY: PUNEET JAIN (33101) Market Failure The involvement of government in the pharmaceutical sector has been to a much greater extent when compared to other sectors. We have studied that in the scenario of “Perfect Markets” where consumers and sellers are left to their own to carry out business activities lead to an optimal solution. However it’s a bit different in case of pharmaceutical sector‚ because if pharmaceutical companies
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Malijan‚ Mary Erjoy D. GENEROSO PHARMACEUTICALS AND CHEMICALS‚ INC TIME CONTEXT 1978 and in 1988 - GPC engage in the contract manufacturing of pharmaceutical products for both the domestic and export markets and the Generics Bill came in. SUMMARY / ABSTRACT This case examines the management of Mr. David Genereso in the GENERESO PHARMACEUTICALS AND CHEMICALS‚ INC to become a productive and successful company. Mr. David Generoso was a philosophy graduate of a sectarian university in the
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Generoso Pharmaceuticals & Chemicals Inc. Case 1 Generoso Pharmaceuticals & Chemicals‚ Inc. Statement of the Problem To determine the possible exercises the Generoso Pharmaceuticals & Chemicals‚ Inc. should take in order to bear in competition and where to find superfluous capital. Areas of Consideration (SWOT ANALYSIS) Strengths * Liquidity of the Company * Ready for expansion * A wide supply for desolate materials * Conservative cash management policies Opportunities
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ACI-the first to obtain ISO 9001 In 1992‚ ICI Plc of UK who had a pharmaceutical business in Bangladesh sold the business and the name of the company changed to Advance Chemical Industries Limited. The rich ICI culture of product quality‚ customer service and social responsibility and continuous to nurture was inherited by ACI. In 1995‚ ACI became the first company to obtain certification of ISO 9001Quality Management System. It is also the first Company in Bangladesh to get certification of
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RESEARCH AMERICA Morgan Stanley & Co. Incorporated David Risinger David.Risinger@morganstanley.com +1 (1)212 761 6494 Thomas Chiu Thomas.Chiu@morganstanley.com +1 (1)212 761 3688 Dana Yi Industry View In-Line October 18‚ 2010 Dana.Yi@morganstanley.com +1 (1)212 761 8713 Large Cap & Specialty Pharmaceuticals Christopher Caponetti Christopher.Caponetti@morganstanley.com +1 (1)212 761 6235 Pharma trends in pictures In this note‚ we include macro trend analysis plus therapeutic category and product-specific
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Journal of Enterprise Information Management Critical success factors for ERP implementation in a Fortis hospital: an empirical investigation Poonam Garg Divya Agarwal Downloaded by KJ Somaiya Institute of Management Studies and Research At 08:29 02 March 2015 (PT) Article information: To cite this document: Poonam Garg Divya Agarwal ‚ (2014)‚"Critical success factors for ERP implementation in a Fortis hospital: an empirical investigation"‚ Journal of Enterprise Information Management‚ Vol. 27
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Ethics in pharmaceutical marketing xxxxx EMBA 1.1/Academic Skills Subject Outline December 23rd‚ 2012 Prof. xxxxx Ethics and pharmaceutical marketing The pharmaceutical industry has been facing challenges with respect to ethical marketing and promotional practices. The conflict of commercial interests with adherence to ethical practices has been a subject of much deliberation. While such debates tend to have a high degree of subjective and emotive content‚ it is also a concern
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Key factors that influence success of NIKE If a company is able to establish brand awareness‚ they will have a significant advantage in grabbing consumer’s attention and‚ therefore‚ market share. In today’s society where consumers have significantly less time to shop and compare‚ brand awareness is critical. If an established brand name effectively conveys the messages of quality and dependability‚ consumers will automatically go to that brand relying on the image that has been created when they
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SYNTHESIS OF THE PHARMACEUTICAL ASPIRIN (ACETYLSALICYLIC ACID) AIM: The aim for this experiment was to synthesise a small amount of aspirin with salicylic acid as the starting product and sulphuric acid as the catalyst. The product obtained from this reaction will be impure and will need to be purified. This will be done by recrystallization. We will then record the products’ melting point and calculate the yield in order to determine the degree of purity of the aspirin sample. Diagrammatic scheme
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