Promotions can broadly be classified into two types – Consumer promotions and Trade promotions Both sales as well as marketing are allotted their respective budgets to carry out promotional activities. While marketing department uses its budget to run ATL and BTL activities‚ it also utilise it to run consumer promos targeted on a specific brand. Sales department on the other hand uses its budget to run trade promotions. Trade promotions may‚ and in fact should‚ vary from outlet to outlet within
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supplies&accessories from • Do financial plan in advance – 第四级 • Advertising activities one week before the selling day » 第五级 (3 poster&300 leaflets) Ø one poster in Dehavilland Campus Ø one poster in College Lane Ø the last one will be shown on selling day Ø 300 leaflets delivered one week before the selling day 13/06/2013 单击此处编辑母版标题样式 Process • 单击此处编辑母版文本样式 – 第二级 • Promotion • Selling in Dehaviland Campus • plan small games to attract people Ø 第三级 – 第四级 Ø some discount Ø
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Basic HTML 2 October 2003 Information Technologies Copyright © 2003 University of Delaware. Permission to copy without fee all or part of this material is granted provided that the copies are not made or distributed for direct commercial advantage or profit and that the material duplicated is attributed to Information Technologies‚ University of Delaware. To copy otherwise or to republish requires specific permission and a fee. Basic HTML 2 Introduction Now that you have
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Uses technology in selling products: Technology plays a major role today in supporting all aspects of the selling function. Benefits include improved relationships with customers and improved processes of finding qualified prospects and turning them into customers. Technology improves the sales communications process and supports effective presentation of products and services. Understand some of the available technologies used in selling functions to make your sales organization more effective.
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Showing Enthusiasm for the Product 1Love what you ’re doing when you ’re selling a product. The popular image of a salesperson as someone willing to "sell at all costs" is not the reality across the board in sales. A good salesperson loves sales‚ is motivated by what they ’re selling‚ and transfers this enthusiasm and belief to the customer. Indeed‚ the customer is given options‚ including the one to walk away‚ in order to avoid such undue pressure. Learn how to listen to customers and to
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marketing‚ built on effective communications between the seller and buyer‚ focuses on building long-term alliances rather than treating each sale as a one-time event. Designing the Sales Force Based on analyses of current and potential customers‚ the selling environment‚ competition‚ and the firm ’s resources and capabilities‚ decisions must be made regarding the numbers‚ characteristics‚ and assignments of sales personnel. Distribution strategies will often vary from country to country. Some markets
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Assignment II: Business Basics Biogen Idec Biogen Idec is a global biotechnology company focused on discovering‚ developing‚ manufacturing and marketing therapies for the treatment of multiple sclerosis and other autoimmune disorders‚ neurodegenerative diseases and haemophilia. Biogen Idec was formed in 2003 from the merger of two companies‚ Biogen Inc.‚ founded in 1978‚ and IDEC Pharmaceuticals Corporation‚ founded in 1985. It is one of the largest biotechnology companies in the world. Biogen
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THE CHEMISTRY OF LIFE (Review 1-7) I. Basic Chemistry A. Elements 1. Definition- an element is a substance composed of a single type of atom 2. Major elements of the human body 3. Trace elements of the body B. Atoms 1. Definition- the atom is the smallest part of an element which cannot be broken down further by ordinary chemical means. Atoms are composed of protons‚ neutrons and electrons. 2. Particles that make up atoms
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Basics of MULTIMEDIA By Dolon Mukherjee Lecturer at George College of Management and Science‚ Kolkata‚ INDIA mukherjeedolon@rediffmail.com ……………… Well‚ before learning the definition of multimedia‚ let us know the meaning of medium. The entire topic is presented in question and answer format‚ so that it helps the reader to quickly understand and remember it. Q) What is medium ? Ans) A medium (plural media) is something that can be used
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Information Technology Session Plan Subject: Basic Accounting Batch: 2010-12 Foundation Program Faculty: S. Vijayakumar Bharathi Session Date | Session Details | Plan | Session Method | Session 1-3 | Pre-session preparation | Read from the book Accounting for Management | Syllabus discussion‚ PPTs / Videos on relevant topics | | Session | Introduce Accounting to the students | | | | PPT on basic concepts of Accounting. | | | | GAAP (concepts and conventions
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