HANOI UNIVERSITY FACULTY OF MANAGEMENT AND TOURISM PRINCIPLE OF MARKETING MARKETING PLAN NOKIA LUMIA Tutorial: Tut 1 BA Group members: TABLE OF CONTENT I. Executive Summary II. Current Marketing Situation 1. Market Situation 2. Product Situation 3. Competitive Situation 4. Distribution Situation 5. Macro-environment Situation III. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats IV. Objectives
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Porters 5 forces Threat of New Entry: Obesity is a big problem in the United States which is becoming a government and healthcare issue. Weight Watchers has played a role in the development of a new national awareness of healthful eating‚ lifestyles changes‚ and weight control. Weight Watchers International had experienced it biggest threat mostly because of new competition and changes in technology. When the over the counter weightless drug launched it had a drastic effect on their market. Switching
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Blood Diamond – Film analysis Plot: Main events Chronological‚ flashbacks‚ parallel story‚ reverse Suspense‚ foreshadow The most important sequences in the movie is when Solomon finds the huge pink diamond and buries it‚ and when Dia points a gun at Danny and his father Solomon. Chronological‚ the son is taken by the RUF. Parallel story‚ Solomons son on one side Climax: What is to come (Foreshadowing): When Solomon meets his family at the camp‚ we know that he is going to get them out
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The correlation’s between Kaplan and Norton’s “Mastering the Management System” and Porters “Five Competitive Forces that Shape Strategy” are significant. Managers need to have a complete understanding of their company’s surroundings in order to change their strategy. These two articles combined could be considered a 2-step process in itself. Step one‚ analyzing the environment of an industry utilizing Porters Five Forces model and step two‚ following the five stages laid out by Kaplan and Norton
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TASK 3: 1. INTRODUCTION Nespresso is an operating unit of the Nestlé group based in Switzerland. Since the 90’s Nespresso sell machines‚ which have a market success. Packaged portions of espresso coffee are one of the fastest growing segments of the coffee market. It has between 20 and 40% of the value of ground coffee sales in the European coffee market‚ which totals USD 17 billion. Nespresso sales have been growing at an average of 30% per year over the past 10 years and more than 20 billion
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Nokia‚ Innovation and market shifts Case study on Nokia Corporations By Sijan Gurung‚ For UNIK4000‚ University of Oslo. Introduction This paper is written as a part of assignment UNIK4000 - Technology‚ Innovation and Product Development. This paper is about the Nokia Corporation‚ its Innovations and the market trends throughout this period. According to Henry Chesbrough (2003)‚ “The story of Lucent and Cisco is hardly an isolated instance. IBM’s research prowess in computing provided
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The Future of Nokia – Case Discussion This case discusses the challenges faced by Nokia in the global handset market as it looks to regain significant market share it has been losing since the new millennium. Once the worldwide leader in the global handset industry‚ Nokia now must find new ways to reinvent itself and its products. Between 1995 and 1999‚ sales for Nokia tripled while profits nearly did the same. In 1998 they sold over 40 million phones‚ making Nokia the number one mobile phone
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Zara has been the major pioneer of ‘disposable’ fashion; which makes up over 12% of the UK clothing industry. Zara outperforms its rivals in profitability‚ brand identity‚ and its successful business model. I have used Porter’s five forces model (Porter‚ 1995) to analyse the industry and Zara’s strategic position. I have applied the theory of this model and its determinants to my research of Zara; providing evidence to form strong conclusions. Zara faces competition from other market leaders such
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Contents - Introduction: P 3 - Macro Environmental Factors: P 4 - Political and Legal Factors: P 4 1) Malaysian Sale Tax and Tariffs for Mobile Phones P 4 2) Labour Law
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Porter generic strategies Michael Porter described three types of strategy to achieve/maintain competitive advantage in his 1980 work Competitive strategy: techniques for analysing industries and competitors. (CS:TAIC) These generic strategies are based on two dimensions: market scope + core competency with two competencies being the most important: product differentiation/product cost. [pic] Porter (1980) stressed that failure to adopt single strategy of differentiation or low cost results in
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