PGDM (Retail) INDUSTRY MENTOR: FACULTY MENTOR: MR. NIKHIL BHASIN Prof. Kapil Garg RETAIL OPERATION MANAGER Bimtech‚ Greater Noida SHOPPERS STOP‚ ROHINI TABLE OF CONTENTS 1. LIST OF TABLES 3 2. LIST OF CHARTS AND GRAPHS 4 3. LIST OF EXHIBITS 5
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quality of a specific process or method to another that is widely considered to be an industry standard or best practice. The result is often a business case for making changes in order to make improvements 2. Introduction of the Organization Shoppers’ Stop is the pioneer in the Lifestyle/fashion Segment of retail stores. It belongs to K. Raheja Group and was started in India in 1991‚ headquartered in Mumbai. It has 200 Stores at present and plans to expand further in the near future. It faces heavy
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5 • Overview of Shoppers Stop………………………………………………………… 7 • Major Players and competitor………………………….………………………… 8 • Customer Expectations………………………………………………………………. 9 • Performance……………………………………………………………………………….10 • Marketing Channels…………………………………………………………………….11 • Distribution…………………………………………………………………………………12 • Supply Chain Management………………………………………………………….13 • Managing Sales Force………………………………………………………………….13 • Marketing Strategy………………………………………………………………………14
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Project Report On ERP Implementation in Shoppers Stop (SD-Retail) Submitted By:13PGDM127 Abhay Agrawal 13PGDM128 Abhishek Bansal 13PGDM135 Ashish Jain 13PGDM138 Astha Garg 1 Table of Contents History .......................................................................................................................................................... 3 Retail – Process Flow......................................................................................................................
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[pic] “Consumer Behavior & Shopper Marketing In FMCG Post Financial Crisis” Submitted To The Department Of Marketing In Partial Fulfillment Of The Requirements For The Degree Of Masters in Business Administration (Marketing) At the Lebanese University Debate Committee C.P.G : Dr Mohamed Jebaii Supervisor: Dr Amal El-Kurdi Co-supervisor: Dr. Abdl Hasan Haidar Academic year 2008-2009 Dedication This thesis is dedicated to my father‚ who taught me that the best kind of
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All managers need to build good working relationships with the people who can help them do their jobs. The number and breadth of people involved can be impressive—such operational networks include not only direct reports and superiors but also peers within an operational unit‚ other internal players with the power to block or support a project‚ and key outsiders such as suppliers‚ distributors‚ and customers. The purpose of this type of networking is to ensure coordination and cooperation among people
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MARKETING MIX of Shopper’s Stop PRODUCT 1. General Products : Shopper’s Stop includes domestic as well as international retail articles and products 2. Private Label: Shopper Stop has also launched their own private labels such as STOP. 3. Others: In addition to the above‚ Shopper Stop also does promotional marketing.e.g.They launched ZooZoo range and also other similar products have been launched. These also form the part of the Product as SS. Private Labels of Shopper Stop
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"Shopper Marketing at traditional retail: An inevitable journey" 90% of the Indian retail is built on the strong bricks of traditional trade. The just next door ’kirana store ’ is still a significant part of the shoppers’ life. This makes Point-of-Purchase venture into knowing what role does shopper marketing play at the foray of traditional trade‚ is shopper marketing seeking its relevance here. Experts introspect‚ answer and help us gain a definite ground on this issue. By Reena Mehta
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Marketing and Organizational Success The primary focus of any organization is the customers. Organizations‚ whether for-profit or nonprofit‚ establish a goal of providing quality products and services to customers. Their primary goal is to reach sustainment. Organizational success is dependent upon the customers’ willingness to purchase or use the services and products that the company is supplying. Companies must strategize ways to compete with other similar companies offering the same or
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Nike’s Marketing Success In a world of intensely competitive multi-billion dollar corporations‚ Nike’s continued drive towards innovation and developing diverse marketing techniques has propelled them to the forefront of the athletic shoe and apparel industry. The pursuit of success has its costs and risks and Nike is continually faced with challenges that exploit their vulnerabilities and areas of risk. This paper will focus on Nike’s key successes as well as potential risks. It will also provide
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