BRAND AND PRODUCT BACKGROUND: 4 TATA PHOTON: 4 Features of Tata Photon+ 4 Services of Tata Photon 5 SITUATION ANALYSIS: 6 TOP COMPETITORS 7 MARKETING OBJECTIVES: 8 MARKETING ANALYSIS & STRATEGY: 8 EQUITY INDEX/PRICE ANALYSIS: 10 INSIGHTS FROM MEDIA: 12 TVC I (Get Speed Get Time) 13 TVC II 14 MEDIA ANALYSIS AND RECOMMENDATIONS: 16 PACKAGING: 17 Who am I (Brand)? 17 What am I (Product)? 17 Why am I? 18 IMPLEMENTATION – BUDGET & PROJECTIONS: 20 TATA PHOTON NEW APPLICATIONS: 23 BIBLIOGRAPHY:
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Success is never an accident. It is always a result of confidence aim and hard work Man has been in this world for millions of years his journey from an ape to Neanderthal to homosappiens to man he is now is a process called evolution .in between all these years man has never been stagnant ‚he was and is still doing progress in all the fields .the desire to go ahead had always been there which never let him stagnant. Hard work was also there‚ but the most important thing he had which played a major
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MASTER OF BUSINESS ADMINISTRATION ASSIGNMENT SAIM ANALYSIS OF TATA MOTORS LTD. Submitted to: Submitted by: Ms. Richa MBA 3rd Semester Akanksha Jain(05817003909) Govind Singh Bisht(06917003909) SESSION: 2010 - 2011 TECNIA INSTITUTE OF ADVANCED STUDIES Approved by AICTE‚ Ministry of HRD‚ Govt. of India‚ Affiliated To Guru Gobind Singh Indraprastha University‚ Delhi INSTITUTIONAL AREA‚ MADHUBAN CHOWK‚ ROHINI
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Swot analysis of Tata motors: In this assignment I am doing the swot analysis of TATA Motors. Strength: Brand Name: TATA was established in 1945. Tata Motors is India’s largest automobiles company with approximately 70000 permanenet employees and it gain a revenue US Dollar 38.6 Billon at the in 2013-2014(www.tatamotors.com). Tata bought land roverand jaguar from ford group in 2008 but they didn’t change the name of the brand because jaguar and landrover are established brand in world
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AUTOMOBILE INDUSTRY [pic] TATA MOTORS SWOT ANALYSIS REPORT PREPARED BY: [pic] INTRODUCTION Tata Motors Limited‚ formerly known as TELCO (TATA Engineering and Locomotive Company)‚ was formed in 1954. It is the only fully integrated automobile manufacturer that now stands as India’s largest and the world’s 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet national and
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Essay Writing Monitoring Sustainability of Tata Steel Subject : LB5203 – Sustainable Enterprise Tutorial Group: A Tutor : Dr. Jackie Ong Name: Himil Jariwala Student ID: 13062671 Introduction What is sustainability? Sustainability can more effectively be stated as an opportunity for innovation and is the key to company growth in the future (Richard B‚ Chapas‚ Research-Technology management‚Pg:20‚2005).Sustainability development enables us to improve the lifestyle of the people without
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Analysis of Tata Steel Tata Steel‚ established in 1907‚ is one of the world’s most geographically diversified steel producers‚ with operations in 26 countries and commercial offices in over 35 countries. Tata Steel‚ part of the Tata group‚ based in Mumbai‚ has exploits in various categories including tea‚ automobiles‚ communications‚ power and salt. It is estimated that the Tata Steel group produces 31million tonnes of Steel per year. Tata steel is the second largest steel producer in Europe
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Tata Motors was founded in 1945‚ as Tata Engineering and Locomotive Company to manufacture locomotives and engineering products. In 1945‚ Tata began production of steam road rollers with the collaboration with UK manufacture Marshall Sons (Gamble‚ Peteraf‚ & Thompson‚ 2015). In 1994‚ Tata Motors began a joint venture with Damier-Benz/Mercedes Benz to manufacture Mercedes-Benz passenger cars in India (Gamble‚ Peteraf‚ & Thompson‚ 2015). In 2003‚ Tata Engineering changed its name to Tata Motors Limited
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TATA MOTORS—GOING GLOBAL The wave of liberalization‚ privatization and globalization‚ which started sweeping India since the early 1990s‚ gave Tata Motors (established in 1945) a new direction in the path of globalization. The Tata Motors firstly‚ realized that if it wants to grow then it cannot afford to keep its business connected solely to the fortunes of one country. Secondly‚ with the dismantling of import restrictions in the near future or it the rupee begins to gain ground then India may
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Tata Nano is an ambitious project of Tata Motors and is a new concept altogether‚ which is to launch a low cost car India. As a Project Manager of this project I will follow the project life cycle of the project and will describe the various stages. The Project Life Cycle refers to a logical sequence of activities to accomplish the project’s goals or objectives. Regardless of scope or complexity‚ any project goes through a series of stages during its life. There is first an Initiation or Birth phase
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