Eskilstuna-Västerås Spring Term: 2012 Students Brand Preferences Between Apple and Samsung Smartphone Master Thesis Tutor: Carl G Thunman Group 2901 Maha Al Azzawi Mac Anthony Nzube Ezeh (mai11002) (meh08001) ABSTRACT Date University Course Authors Tutor Examiner Title May 2012 Mälardalen University School of Sustainable Development of Society and Technology Master Thesis‚ EFO 705 Maha Al-azzawi & Mac Anthony Carl G Thunman Ole Liljefors Students Brand Preferences between Apple and Samsung Smartphone Purpose
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as presented in the video? How does he make explicit those aspects of organization that are typically implicit? How did he exhibit cultural leadership? “You got to love the work that you do….as in all matters of the heart‚ you gotta keep looking. Do not settle. Live each day‚ as if it were your last.”These are few of the striking words of famous CEO of Apple and Pixar‚ Steve Jobs as he addressed a group of Stanford graduates in 2005. As what the culture in the organization for which Steve Jobs
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I. Situation Analysis A. Category/Competitor Definition The brand equity of Apple Inc. is largely comprised of five product lines‚ two functional solutions‚ or two types of customer-based services. The industry‚ in which Apple competes‚ therefore‚ depends on the methodological classification of its products. The diversification of markets enhances Apple’s value chains‚ as a result. In a product lines based system Apple competes in five markets‚ including the PC industry with its Macintosh computers
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Executive Summary: Leadership is learned behavior that becomes unconscious and automatic over time. For example‚ leaders can make several important decisions about an issue in the time it takes others to understand the question. Many people wonder how leaders know how to make the best decisions‚ often under immense pressure. The process of making these decisions comes from an accumulation of experiences and encounters with a multitude of difference circumstances‚ personality types and unforeseen
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THE KEY TO SUCCESSFUL LEADERSHIP IS INFLUENCE‚ NOT AUTHORITY Leadership is defined as ‘the process in which an individual influences the group to attain a common goal. the difference between influential leadership and authoritative leadership. Working within an influential leadership model‚ committed employees will give up discretionary time to solve problems‚ serve customers‚ and think creatively. On the other hand‚ people working under authoritative leadership– or –command and control‚ as we
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suffered from bad leadership decisions or have not adapted well to business cultures brought in by new leaders. This can cause a spread of problems‚ both internal and external and often the new leader brought in has to make large changes to the way the business is run. The success of this change of leader often depends on their ability to find the shortcomings of the current business structure and to transform it into a competitive force in the future. Steve Jobs founded Apple as a computer company
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linked to each other without doubts‚ but the importance of branding to successful marketing is enquired to measure in term of the question. In fact‚ various people have different ideas on marketing and branding. For most of people‚ or customers‚ the two are normally combined in their minds or even equal to each other. For example‚ people could raise Apple as the answer for both questions of “what is good branding” and “what is successful marketing”. In fact‚ they are two separate topics on academic‚ and
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Course work Marketing management Page | 1 LSBF Marketing management Executive summary This course work was undertaken as part of the assessment in Marketing Management module. It focuses on new product line extension in the example of Apple Inc.’s recent product iPad and comes up with a marketing plan for the extension to it. New product extension is in the form of utilizing iPad as an external monitor and in the future as a control device over other electrical equipment that have some
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Apple Inc. has long been a leader in the consumer electronics industry. Apple’s success has lead to fierce rivalries from competitors wanting a piece of the growing industry. Two of Apple’s most notable rivalries are with Samsung and Google. It is worth noting that for the majority of Apple’s existence‚ Microsoft had been seen as their biggest competitor. Although Microsoft is still a competitor‚ Samsung and Google’s successful entry into mobile consumer electronics has left Microsoft lagging behind
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Brand: Apple iPhone 5 Competitors (flagship devices of competing phone manufacturer): a. Direct: Android phones (Samsung Galaxy S4 (main)‚ HTC One‚ Sony Xperia Z) b. Indirect: Windows Phone (Nokia Lumia 920)‚ Blackberry (BB Z10) 4P’s Analysis: |PRODUCT |PRICE | | |
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