Apple Inc. is the largest publicly traded company in the world by market capitalization. Overtopping ExxonMobil by some $60 billion‚ (CNN‚ 2012) as well as the largest technology company in the world by revenue and profit‚ worth more than Google and Microsoft combined. (Appleinsider.com‚ 2012)Fortune magazine named Apple the most admired company in the United States in 2008‚ and in the world from 2008 to 2011.All these facts caused my interest in studying in Apple Inc.’s backgrounds‚ financial data
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The Brand "Without the brand‚ Apple would be dead‚" Gobe said. He tells how brands have established deep‚ lasting bonds with their customers. Apple‚ of course‚ is the archetypal emotional brand. It’s not just intimate with its customers; it is loved. "Apple is about imagination‚ design and innovation;" Gobe argued that‚ in some cases‚ branding has become as powerful as religion”. Research shows that Apple triggers a religious reaction from certain consumers. Of course when it’s considered as
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Apple Learning Team D BIS 320 04/14/2014 Greg Chavarria Apple Apple Inc. is a consumer’s electronics company that was first founded by Steve Jobs‚ Ronald Wayne and Steve Wozniak on April 1‚ 1976 in Cupertino‚ CA. Apple Inc. is known for designing innovative and cutting edge consumer electronics‚ software‚ applications‚ phones‚ and personal computers etc. What makes Apple successful is how the founders are able to keep up with technology without sacrificing the company objectives. Their products
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From Failure to Success Since its inception in 1976‚ Apple Inc. has been largely successful and has experienced incredible expansion. Technological innovation‚ appealing product lines‚ and a focus on superior customer service have all contributed significantly to the growth that Apple has enjoyed over the years. Even the strongest companies experience major missteps as seen by Apple’s Power Mac PC supply chain disaster of 1995. Despite the detrimental consequences at the time‚ this disaster led
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Strengthens Brand reputation and awareness Apple Inc. has developed both band equity and brand awareness among the consumers in the electronic industry for nearly forty years. The brand equity of Apple Inc. will allow iwatch to be priced at a high rate due to the value the consumer will place in the product. Current Apple user and potential Apple consumers will want to buy an iwatch due to their brand awareness to Apple Inc. They have used more than one device of Apple‚ and they think that Apple fulfill
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must fit the brand 30 8.5 The link between CSR communication‚ identity‚ image and reputation. 31 8.6 Preliminary conclusion 31 9.1 The perfect identity - Aaker’s brand identity planning model 34 9.2 A framework for CSR communication (SKC) 37 10. Apple inc. – The most admired company in the world (LMP) 41 11. Apple and CSR (SKC) 43 11.1 Apple’s current CSR situation 43 12. Apple’s brand identity (LMP) 49 12.1 Apple’s mission statement 49 12.2 Brand-as-product 50 12.3 Brand-as-organisation
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board of directors be expecting Jobs to push transformational change or incremental change‚ or both‚ at this point in time? Why? What Is Transformational Leadership? Transformational leadership improves the performance‚ morale‚ motivation‚ and dedication of both leaders and their teams or supporters. Successful transformational leadership : makes an incredibly strong case for why change should happen‚ promotes a common vision‚ leads change in an organized manner‚ successfully integrates
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background: Apple is an American multinational corporation that manufactures‚ designs‚ markets and sells mobile communication and media devices‚ digital music players‚ personal computers‚ consumer electronics and softwares and provides related services. The company’s variety of products such as Ipod music player‚ which has been an experience for Apple in dramatic growth since 2001‚ Ipad‚ Imac‚ Apple TV‚ professional software support and application through Itunes store‚ IBooks store‚ Apple Store‚ compatible
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* Apple is a company which produces computers and technological products like computers‚ mobiles . On April 1‚ 1976‚ the Apple computer was established . Steven Wozniak‚ a high school drop-out who worked for Hewlett-Packard‚ dabbled in computer-design and created what would become the Apple I. His high school buddy Steven Jobs‚ also a drop-out‚ worked for Atari and convinced him that the two should form a company to market the new computer‚ which eventually took off in 1977 with the Apple II.
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Personal and Professional Development ISYS 10211 Apple Inc. John Stefan (A2203) Hassan Hameez Muhammad Hassanul hadi Iqbal (A2204) John Stefan (A2203) Hassan Hameez Muhammad Hassanul hadi Iqbal (A2204) Done by: Contents 1. Introduction 2. The Development and nature of the profession 3. How the company have influenced society 4. Professionalism and Ethics 5. The Ongoing Development of IT Professionals 6. Conclusion 7
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