Factors influencing successful brand extensions Dr Leif E. Hem Associate Professor Norwegian School of Economics and Business Administration Breiviksveien 40 N-5045‚ Bergen Norway Tel No. Int. Code + 47 55 95 96 85 Fax No. Int. Code + 47 55 95 98 74 email: leif.hem@snf.no Leslie de Chernatony* Professor of Brand Marketing Birmingham University Business School The University of Birmingham Winterbourne 58 Edgbaston Park Road Edgbaston Birmingham B15 2RT England Tel No. Int. Code + 44 121 414 2299
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According to Intercontinental Hotel Group Website (2009)‚ “the global hotel market has an estimated room capacity of 18 million rooms.” On this global hotel market‚ brand hotel has 45% of the total market. Indeed‚ the six major international hotel groups are estimated to 41% of the branded rooms and 18% of the total market. Promotional strategies and plans are critical successful factors for International hotel groups in this market share. According to Michael and Lodato (2006:52)‚ the main goal
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Little Sheep‚ the China’s leading hot pot chain‚ operates about 480 restaurants in China‚ Japan and even in North America nowadays. The success of the business and its rapid growth in the past decade can be contributed by 3 factors: (1) strong desire for achievement of the founder‚ Zhang Gang; (2) economic reform programs launched in China since 1980s causing the significant increase in GDP per capital; (3) partnership with 3i in order to strengthen its industry expertise and management team. The
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Title: Discussion on the barriers to the effective management of quality at Unisa Introduction. The advent of South Africa’s first democratic government in 1994 signaled the beginning of significant policy changes in education including a notable emphasis on distance education in which University of South Africa is one of the key player. Distance education plays a significant role in South Africa‚ particularly in teacher and higher education. It affords access to a large and diverse students
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Group Report: Boutique Hotels in the UK and France– Group University of Surrey The Hospitality Business Group Assignment Signature by all group members: 1 Group Report: Boutique Hotels in the UK and France– Group Contents: 1. Introduction 2. History of Boutique Hotels 2.1. Where the story started 2.2. The name – Boutique 3. Characteristics of Boutique Hotels 3.1. Unique 3.2. Size 3.3. Location 3.4. Structure of the sector 4. UK 4.1. Key Players 4.2. Staffing 4.3. Price 4.4. Target Market
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the critical success factors of a successful logistics operator and how can competitive edges can be maintained in such a volatile market with basically no barrier in entry. You may quote an actual/real life example to support your arguments. Please either research or create a Vision Statement for a successful logistics operator and brief explain to what extent it helps in sustainable business growth. What are the Critical Success Factors in Logistics? Critical success factor (CSF) is the term for
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Critical Factors for successful Six Sigma Implementation (Published in NCQM Journal April 2004) By Hemant Urdhwareshe‚ General Manager Product Engineering‚ Cummins India Limited. Six Sigma approach is one of the most widely discussed topics by business executives for the last few years. It all began when Motorola started talking about Six Sigma and then Jack Welch embraced it for GE when Six Sigma became a hot cake. While Six Sigma was somewhat suddenly known to many‚ its evolution is not as sudden
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A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of a room with a bed‚ a cupboard‚ a small table and a washstand has largely been replaced by rooms with modern facilities‚ including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone‚ an alarm clock‚ a television‚ a safe‚ a mini-barwith snack foods and drinks‚ and facilities for
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Cornell Hospitality Quarterly http://cqx.sagepub.com/ Hotel Guests ’ Responses to Service Recovery: How Loyalty Influences Guest Behavior Pablo Zoghbi-Manrique-de-Lara‚ Miguel A. Suárez-Acosta and Teresa Aguiar-Quintana Cornell Hospitality Quarterly published online 28 November 2013 DOI: 10.1177/1938965513513348 The online version of this article can be found at: http://cqx.sagepub.com/content/early/2013/11/27/1938965513513348 A more recent version of this article was published on - Mar
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Factors contributing to a successful marriage in early adulthood Introduction Marriage is defined as the emotional and legal commitment of two people who share economic resources‚ physical and emotional intimacy (Olson & DeFrain‚ 2006). Marriage is an indication of commitment with an expression of closeness and mutual support (Saxton‚ 1996). According to Boyd & Bee (2013)‚ married adults live longer and happier with lower rate of psychiatric problems than single adults. It is because
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