outsourcing in hotels was not a popular concept but more recently with the downturn in the economy in the nineteen nineties more and more hotels are turning to outsourcing to help increase their revenues and maximize their profit potential. The use of outsourcing enables firms to maximize their resources and to reinforce their competitive advantage. One of the most popular areas for outsourcing in hotels would have to be the Food and Beverage sector. The decision to outsource by many hotels has been
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A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and
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PART A CHAPTER 1 INDUSTRY PROFILE History of Hotel Industry: A hotel is an establishment that provides paid lodging‚ usually on a short-term basis. Hotels often provide a number additional guest services such as restaurant‚ a swimming pool or childcare. Some hotel has conference services and meeting rooms and encourages groups to hold conventions and meeting at their location. Revenues of hotel and restaurant (H&R) industry in India during the financial year 2000-2011 was INR 804.32 billion
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QUALITY IN HOTEL SERVICE: THE CASE OF THREE STAR HOTELS IN DA NANG VIETNAM *** ABSTRACT Nowadays‚ “service quality” is mentioned a lot when hoteliers and marketers discuss about how to improve a hotel’s competition capabilities. Many researchers figure out that customer use five dimensions to judge service quality of a hotel – tangibles‚ reliability‚ responsiveness‚ assurance‚ empathy. The gap between expected and perceived service is a measure of service quality. The fact that hotels and resorts
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As a business entrepreneur my investments have focused into the hotel industry. One of my biggest goals is to build and open my own hotel to start my own business. I have done some research and I find myself well suited to be able to operate a franchised brand hotel. I have a well thought out strategy that will help me become successful in the lodging industry. Within this paper I will allow myself to guide you through the steps I will take to follow and accomplish this goal of mine. A franchise
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Bibliography: Background of Hilton When established in 1970(Ruba‚ 2010)‚ Hilton Singapore hotel is the proud flagship brand of Hilton Hotels Corporation names Hilton Worldwide and the most recognized name in the global lodging industry. Vision and Mission Statement The vision/mission or philosophy statement sets the direction and provides the foundation for your planning(Janice
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Marketing Department of the Terminus Hotel forecasted an average occupation level of 40% during 2009. In November 2008‚ the department received two offers from regular customers‚ the first at a rate of €90 for 10 rooms per day‚ and the second at a rate of €95 for 5 rooms per day. Both offers were rejected. Based on the numbers‚ it appears that the accounting department rejected both offers because the rate fell short of the total cost per room per day for the hotel. Assuming an occupancy rate of 40%
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External Factor Summary Analysis (EFAS) With regards to the IFAS analysis‚ an EFAS analysis can be made as well. With an EFAS analysis‚ the external factors like opportunities and threats are being measured. The purpose of creating an EFAS analysis is the same as with the IFAS analysis. The opportunities and threats will be pointed together with the value or weight of this aspect. For providing a better summary of the aspects‚ comments will be added. Afterwards‚ the weighted score will indicate
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Operations Management Analysis of Radisson Hotels Final Project Linda Herman MT435-02AU Professor Stuart Childers I Introduction Radisson Hotels were founded in 1938 by Curtis L. Carlson‚ Carlson Companies Inc. (Schroeder‚ 2008‚ p 454). Radisson Hotels are world wide and are committed to the customer‚ employee‚ and community. Radisson strives to provide warm and engaging hospitality at every point of customer contact. They are dedicated to responsible business initiatives that focus
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GR HOTELS INC Preliminary Report To: Andrew Mayd‚ CEO From: Chris Mell‚ CMA Subject: Analysis to increase occupancy rate Date: January 15th ‚ 2008 Introduction. The report was prepared for GR Hotels Board of Directors review. It examines current opportunities to increase profitability. Several options were examined and the most plausible solution proposed – Upgrade to upscale both hotels. This measure will increase long term profits and improve position in the
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