(Netherlands). IT was founded in 1929 by a merger of the British Lever Brothers (Soap maker) and the Duct Margarine Unie (margarine producer). As of 2007 Unilever was a US $56 billion company‚ with about 300‚000 employees in more than 150 countries‚ including Brazil. Unilever’s operations in Brazil were started in 1929 by the Lever Brothers who opened their first plant in Sao Paulo in 1930 to manufacture Sunlight Soap. In 1957 Unilever launched the first detergent powder in Brazil – OMO – which is
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[pic][pic] Contents Product – A Stain Remover 3 Target market 3 Issues Faced 4 Category Comparison 5 Detergent Product 5 Positioning Map 6 Surf Excel 6 Ariel 6 Value proposition of Vanish v/s Competition 7 Options 8 Recommendation: 9 Short Term Approach: 9 Long Term Approach: 10 Product – A Stain Remover Vanish‚ a product of Reckitt Benckiser‚ is a global leader in the fabric stain removal product category. It is basically a detergent additive. The product is facing tough competition
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the use of detergents in the Northeast of Brazil‚ it is essential to examine the local washing behaviors more closely. Only 28% of the population owns a washing machine and 73% of women think that bleach is necessary to remove fat stains. Laundry soaps are also used very frequently since women use them to scrub clothes. That is of course a very difficult procedure‚ after which they add bleach and some detergent powder in order to give the clothes a
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Lever marketing strategy was designed to penetrate the laundry soap segment of Pakistan Soap Market with its Laundry detergent bar‚ RIN. The overall objective of the marketing planning was to differentiate and position RIN‚ a non-soap detergent bar‚ as a fabric washer that gives consumers a superior cleaning power with much less effort than what is currently obtainable in the market. Lever ‘s seeks to gain an entry into the laundry soap segment where it currently does not have product offering. The
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Association of Business Executives International Business Case Study Unilever Afternoon‚ 4 December 2012 This is an open-book examination and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS1212 © ABE 2012 Notes l As in real life‚ anomalies may be found in this Case Study. Please simply state your assumptions where necessary
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Technology Evolution Case Analysis The case is intended to be used as a basis for class discussion. It is not intended to serve as endorsement‚ source of primary data‚ or illustrations of effective or ineffective management. Copyright © 2010 SOM‚ AIT‚ P.O.Box 4‚ Klong Luang‚ Pathumthani 12120‚ Thailand. PayPal -Technology Evolution - Case Analysis Technology in PayPal The digital wallet‚ firstly introduced by Peter Thiel and Max Levchin‚ might not be a success in the first introduction
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HLL – Juggernaut- The dilemma of Growth [pic] This case study has been developed by Rajan Saxena Vice chancellor NMIMS University for class room discussion. HLL – Juggernaut- The dilemma of Growth Hindustan Lever Ltd in India is a 51.4%-owned subsidiary of its global parent Unilever Group. Formed in 1956‚ the company has since expanded its operations through organic growth and mergers and acquisitions to become the largest fast-moving consumer goods company in India. Hindustan Lever
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Liu Global Marketing Dr. Carlos M. Rodriguez-Niera ENAE Business School Mary Kay India: The Hair Care Product Line Opportunity 1. How would you characterize the branded and packaged Indian hair care category in 2010? In 2010‚ with Lotus & Bamboo soap bar was introduced by Mary Kay in India‚ May Kay was approved a customized product for a specific country or region market for the first time. Moreover‚ the branded and packaged Indian care category of Mary Kay was growing up and expanding its product
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Dove Case notes 1. What is a brand? Why does Unilever want fewer of them? How did Unilever reorganize its brand management organization to position its newly created umbrella brands for success? [10 Points] A Brand can be a name‚ symbol‚ sign etc. intended to identify your goods and service by the target audience. A brand is unique and differentiates you from your competitors. To get a brand into the customers mind needs a lot of marketing efforts. Furthermore you need to establish brand
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Amway: Successful Products-Successful Solutions Successful‚ unique‚ opportunity‚ multibillion-dollar‚ and renowned are all perfect words to describe the Amway multinational organization. Created in 1959 by company founders‚ Jay Van Andel and Richard DeVos‚ Amway has since then developed into one of the most successful multilevel marketing businesses. Amway is known for being a direct sales company and one of its largest product divisions is Home Care where household cleaning products take part
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