Case 2: Pacific Brands: Rebuilding the brand Industry: Australian Textile(Apparel) Industry Australia listed company from 2004. Product segment of Pacific Brands: Underwear & hosiery: 1/3 of sales‚ contributes more than half of the earnings Workwear: account for just over 22% of sale Homewear: account for just over 22% of sale Footwear‚ outerwear and sport business: $175 million write-down on the division at February 2011 Market segment of Pacific Brands: Australian‚ New Zealand‚ UK
Premium Strategic management Strategic planning
MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.0 Case Pacific Brands: Segmenting Australian Brassiere Consumers By Arvind Rangaswamy 1. Before beginning any case‚ students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples
Premium Brassiere Retailing Pacific Brands
Pacific Brands is Australasia’s leading manufacturer and wholesaler of apparel and home and sporting consumer brands including Berlei‚ Bonds‚ Clarks‚ Dunlop‚ Everlast‚ Grosby‚ Holeproof‚ Hush Puppies‚ King Gee‚ Slazenger‚ Sleepmaker and Tontine. Pacific Brands has substantial scale with sale of $A1.5billion and 7000 employees‚ and was the second largest MBO completed in Australia at the time of completion. ‘Catalyst Investment Pty Ltd 2010 case study‚ Pacific Brands Nov 2001 to April 2004’ Globalisation
Premium Procter & Gamble Brand United States
Pacific Brands Case Study Contents Introduction 1. Problem Identification 1.1 Cost Reduction 1.2 Structural Reorganisation 1.3 Ethics and Social Responsibility 2. Problem Analysis 2.1 Cost Reduction 2.2 Structural Reorganisation 2.3 Ethics and Social Responsibility 3. Recommendations 4. Bibliography Introduction Pacific Brands is an Australian based textile retail business that operates throughout Australia‚ New Zealand‚ United Kingdom and Asia. Within the following
Premium Marketing Strategic management Management
1. Company Background Cathy Pacific Airways was founded in 1946‚ it is an international airline based in Hong Kong‚ offering scheduled cargo and passenger services to over 170 destinations around the world. The company is the industry ’s one of the few 5-Star Airline and be awarded the World’s Best Airline over years. It vision is to make the airline the most admired in the world‚ ensuring safety comes first; deliver service straight from the heart; provide outstanding product and service; produce
Premium Hong Kong Brand Cathay Pacific
Sue Rodriguez- Assisted Suicide By: Monique Sue Rodriguez‚ once a woman who was lively and healthy women much like the rest of us was given the horrible news that she had amyotrophic lateral sclerosis in early 1991 changing her life tremendously. Little did she know her fight for equality of life would create a milestone in Canadian Law. Sue Rodriguez fought long and hard to demand the right to assisted suicide‚ which at the time was illegal under
Premium Canadian Charter of Rights and Freedoms Law Human rights
I have chosen Sue Lawty as my artist because I think artist creates a sense of feeling of calm energy through the use of variety of shape like pebbles. The muted colours sue Lawty uses remind me of being on a beach; I am inspired by sue Lawty’s use of shape which creates the experience of joy. I enjoy the ways that sue Lawty exploits the textural qualities of the materials she has used. Sue Lawty‚ originally from Derbyshire‚ and talks about the progression of her practice. From traditional tapestry
Premium Textile The Work Stone
April 24‚ 1940‚ Sue Grafton was born to Cornelius Warren‚ an attorney and novelist‚ and Vivian Boisseau (Harnsberger) Grafton‚ a high school chemistry teacher‚ in Louisville‚ Kentucky. ("Sue Grafton" I 1) Her father‚ also called Chip‚ wrote and published three psychological mysteries and a novel as C.W. Grafton. ("Sue Grafton" I 1) With her parents being a lawyer‚ writer‚ and teacher‚ there were various books around the house that her mother labeled: dirty‚ dull‚ or good. ("Sue Grafton" I 1) At
Premium
In the passage‚ Jude wishes to help Sue with her unhappy marriage because he love her‚ however he can not due to his own religious beliefs that prevents him from acting upon his feelings. The author chooses to reveal their predicament by using literary devices such as diction and symbolism through the mentioning of a trapped rabbit that is fated to die. The tone of the passage is best described as dishearten of Jude and Sue’s lives which is evident through choice words such as agonies‚ lonely
Premium English-language films Suffering American films
Industrial Revolution Essay Question #2 Directions. Copy the question below onto your piece of binder paper. Write at least a full page answer using pen. Make sure you answer all parts of the question in order to obtain full credit. You should have an introduction‚ body paragraphs‚ and a conclusion. DO NOT WRITE ON THIS PAPER. Explain how and why the shift from the domestic system to the factory system occurred. Then compare and contrast the factory
Premium Industrial Revolution