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    MEDICAL THERMOMETER Medical thermometers are used for measuring human body temperature‚ with the tip of the thermometer being inserted either into the mouth under the tongue (oral or sub-lingual temperature)‚ under the armpit (axillary temperature)‚ or into the rectum via the anus (rectal temperature). CLASSIFICATION BY TECHNOLOGY Liquid-filled The traditional thermometer is a glass tube with a bulb at one end containing a liquid which expands in a uniform manner with temperature. The tube

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    What Kinds of Culture

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    An example of essay writing Note: integration of theory and practice use of referencing cited in the text and at the end the need to use [Accessed ...] when referencing web sites What kinds of culture and organizational structure are most favourable to innovation? With grateful thanks to Gong Li March 17‚ 2005 and the pre-sessional English module leader Module Title: Managing Innovation and Change Contents

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    consumer behavior

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    Consumer behaviour is a hotbed of psychological research‚ as it ties together issues of communication (advertising and marketing)‚ identity (you are what you buy)‚ social status‚ decision-making‚ mental and physical health (Holt et al 2004). Customer behavior study is based on consumer buying behavior‚ with the customer playing three distinct roles of user‚ informer and buyer. According to Loudon (1988) consumer behavior is the study of individuals‚ groups‚ or organizations and the processes they

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    Kind Of Corrido Analysis

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    Kind of Corrido” - There are three options. A corrido that talks about their workstyle‚ an anecdote about trafficking journey‚ or one about a confrontation between the main character and the government or another drug trafficker(s). “Does it mention establishing justice?” - Does the song talks about establishing justice or does it achieves justice directly or indirectly. This category would decide whether the song is useful to the research or not. I separated another set of categories about representation

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    Consumer Motivation

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    CHAPTER 4 Consumer Motivation 1. Key Concepts Innate needs Acquired needs • Consumers have both innate and acquired needs. Give examples of each kind of need and show how the same purchase can serve to fulfill either or both kinds of needs. • Specify both innate and acquired needs that would be useful bases for developing promotional strategies for: o global positioning systems o sunglasses with built-in earphones and an MP3 player o recruiting

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    Consumer Behavior

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    ------------------------------------------------- Question Q1. (a) What is the difference between primary and secondary research? Under what circumstances might the availability of secondary data make primary research unnecessary? Q1. (b) What is opinion leadership? Q2. (a) What are the strengths and weaknesses of motivational research? Q2. (b) What is social class? Q3. (a) What is the relationship between Brand loyalty and brand equity? What role do concepts play in the development of marketing

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    Consumer Behaviour

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    Consumer behavior Simona Romani Chapter 1 – Consumer motives and values Motivation (I) Motivation is a driving force that moves individuals to take a particular action; this driving force is produced by a state of tension‚ which exists as a result of an unfulfilled need. Need Satisfaction Homeostasis We strive for a state of equilibrium (Homeostasis) Physiological needs (e.g. hunger) move us away from this But so do social and psychological needs Deprivation Motivation (II) Biogenic

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    Consumer Behavior

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    CONSUMER BEHAVIOR 1.Consumer Orientation: A group of actions taken by a business to support its sales and service staff in considering client needs and satisfaction their major priorities. Business strategies that tend to reflect a customer orientation might include: developing a quality product appreciate by consumers; responding promptly and respectfully to consumer complaints and queries; and dealing sensitively with community issues 2.Learning: Measurable and relatively permanent change in behavior through experience

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    Consumer Behaviour

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    CONSUMER BEHAVIOUR OF MOTORCYCLE BUYERS (A COMPARATIVE STUDY OF HERO HONDA AND BAJAJ AUTO LIMITED) Thesis for the award of Doctor of Philosophy in The Department of Business Administration Under the Supervision of Submitted by Prof(Dr.) GP Sharma Ghanshyam Saini Department of Business Administration MBA‚ M.Phil‚ UGC

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    Consumer Behaviour

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    r Higher Diploma Programmes Consumer Behaviour Individual Assignment Topic Jackson and Kathy are high school lovers graduated from university two years ago. Both of them have settled in a stable job and are planning to get married next year. To prepare for an unforgettable wedding‚ they are actively searching for market information. Imagine yourself as the marketing manager of a wedding planning company. You are extending your product line to adventurous and creative wedding. How would

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