baby boomer demographic (25 - 49) were maturing and seeking a new alternative to their existing jeans. LS&Co. designed a “new casual” appeal that would satisfy the fashion demand for this generation: “casual and comfortable‚ yet stylish; the right pant for a variety of occasions.” (Keller‚ p7) The launch of LS&Co.’s newest product‚ Dockers‚ topped $1 billion. From the beginning‚ Dockers communication brand strategy was establishing a new casual line that can leverage the LS&Co.’s brand. Their
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Merchandising What is merchandising? Merchandising is the methods‚ practices‚ and operations used to promote and sustain certain categories of commercial activity. In the broadest sense‚ merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level‚ merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
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The Evolution of American Women ’s Fashion Motto: “Fashion is not something that exists in dresses only. Fashion is in the sky‚ in the street; fashion has to do with ideas‚ the way we live‚ what is happening.” (Coco Chanel) Fashion has always been a reflection of the collective consciousness and unconsciousness of society. Indeed‚ until recent centuries‚ it was the concern of the aristocracy; the clothing of ordinary people changed far less radically. However‚ the old time consuming traditions
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Synthesis Quiz #2 Being yourself and happy to be yourself is what makes a person resilient. Resilience is staying strong to yourself regardless of outside influences. The characters Sofia and Celie in “The Color Purple” and Felice from “Woman Hollering Creek” are all characters that have displayed the characteristics of resilience. Resilience makes a person whole and strong. It allows them to sustain any situation that may come their way. Resilience is what ultimately makes the barrier between surviving
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Harrington Collection Sizing Up the Active-Wear Market Marketing Management 1. What is your evaluation of the women’s apparel industry and Harrington’s position? How has the average price of women’s apparel changed? What is your evaluation of their financial performance? The Women’s Apparel Industry The U.S. women’s apparel industry market is mature‚ given that the average growth rate from 2005 to 2007 was 4.66%. Within the industry‚ there are 6 categories of clothing in which
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Nathan Radley‚ and nearly shot while creeping through the collard patch. During the escape‚ Jem gets his pants caught on the wire fence‚ and has no choice but to remove them. He claims he would much rather retrieve his pants than get in trouble with Atticus‚ saying‚ “Atticus ain’t ever whipped me since I can remember. I wanta keep it that way.” (Lee 63) Jem is able to retrieve his pants on the following day‚ but is gloomy for the entire week. Scout does not understand Jem’s silence‚ but says
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by a man that very unstable man that gave into his earthly desires. What come with wearing inappropriate clothing is a whole bunch of stereotype. People will assume if your black ‚ wear baggy clothes ‚ and sag your pants to your thighs is that you sell drugs and your not very smart. Some will even conclude that you stay with mother ‚ you have a kid ‚ and you don’t have a high school diploma. All of that could be nothing but
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Online Short Story Analysis The Fence – Richard Rosenbaum In Richard Rosenbaum’s short story‚ “The Fence”‚ the main character is a woman named Carrie Durning‚ a divorced mother with a daughter‚ Andrea‚ whom she loves dearly‚ and a dog‚ Iggy‚ “the Golden Retriever”‚ whom she adores. Throughout the story‚ there is much emphasis placed on the importance of a child having a pet in their life‚ as the father in the story‚ Mark‚ believes that having one allows for a child to learn to love and be loved
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History of fashion 1900-1990 What a Difference 100 Years Makes Looking back over fashion trends for the past 100 years can only cause one to marvel at the drastic changes that have occurred‚ often in lockstep with societal changes. Women’s liberation‚ for example‚ can be visually measured through the evolution from suffocating corsets to jersey fabrics to bikinis. A timeline of the past century shows how the times have changed. During ancient times people wore limited clothing made from animal
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MEMORANDUM ON DEFENDANT’S MOTION TO SUPPRESS STATEMENT OF FACTS Owyhee County is located in the south west corner of Idaho. The Owyhee Mountains fill the west portion of Owyhee County. Mud Flat Field and Marmaduke Spring are located in the Owyhee Mountains‚ in the west central portion of Owyhee County‚ south of South Mountain and north of Juniper Mountain. The Mud Flat Field is approximately two miles long from North to South. The south end of the Mud Flat Field borders the Mud Flat road.
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