CHAPTER 2 LITERATURE REVIEW This chapter reviews the related literature and conceptual framework of this study. The literature review cover the shopping behaviour‚ shopping value‚ consumer’s decision making styles‚ perceived shopping mall image‚ shopping mall brand loyalty and consumer segmentation. The conceptual framework of this study will be explained in the end of this chapter. 2.1 Shopping behaviour This section is attempts to provide an explanation on consumer shopping behaviour by
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Summary: Mall Attractiveness and Shopping Preferences is a study conducted to find out what variables attract shoppers to a mall‚ their preferences and how mall operators should consider this significant analysis to implement an effective strategy to position their strategy. The study involved five major shopping malls in Davao City: SM City Davao‚ NCCC mall of Davao‚ Gaisano Mall of Davao‚ Gaisano South City Mall and Victoria Plaza. Factor analysis is applied for this study and complimented
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A Day at the Mall Happy people walking‚ stepping‚ running‚ grabbing‚ chewing and talking wherever you turn. Upstairs downstairs‚ front and back people are constantly grabbing and letting loose of items. Twenty percent‚ fifty percent red signs all over the place. The mall is definitely the place to be after a stressful day at school. It makes no difference what mood one is in when approaching the mall because once the entrance door closes behind you-nothing matters. The mall consists of many wonderful
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MALL CULTURE Mall culture is nothing but an exploitative phenomenon mastermind by materialistic sharks of a blind imitation of the wild west for personal gains – and even at the cost of small traders and entrepreneurs who provide spot service to the community while these huge magnet like sophisticated centralized retail chains attract the gullible customer through media and advertisement blitz craze. Where? Of course‚ not in villages and in towns but in metropolis like Delhi‚ Mumbai‚ Chennai‚ Banglore
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clothes‚ cosmetics‚ furnishings and electrical items available under one roof‚ a growing middle class with higher disposable incomes is heading for the malls in droves. 2. For some‚ it is a way to chill out on movies and food in the added comfort of a fully air-conditioned space. “In short‚ it is a living room for most of them.” 3. The malls are another sign of the new‚ prosperous India‚ of call centers‚ outsourcing and more disposable income‚ of fashionable young people who look as though
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Parminder Jeet Singh‚ author of‚ "From a Public Internet to the Internet Mall" is an article on the rise of the Internet Mall and the fall of the public internet. Arrangements are being made by internet companies and telecommunications to give priority to certain providers. This is creating “Internet Malls” the author explains that it gives access and priority to providers with goods and services who will be able to pay them to a large degree or sustainably. In the article the author supports his
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and Marketing‚ L&T Realty‚ the events organised by the management of a mall inside the property cost a lot of money. It is therefore important that these do not merely increase the footfall for its own sake‚ but actually contribute to the increased sales of the tenants by driving traffic to their stores. Typically‚ when we talk of mall marketing‚ we talk about increasing the footfalls and prolonging customer visits. Mall managers focus on events such as fashion shows for women‚ concerts for teenagers
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Mall Culture- Rise‚ Current Trends‚ Types and Economic Study Difference Between a Shopping Mall & a Shopping Centre ? SHOPPING CENTRES SHOPPING MALLS 1. Shopping Centre is one or more buildings. 2. It is an open outdoor market. 3. In a shopping centre there are only one or two entrances to each store. 4. Here‚ in order to go to another store you have to go outside & then enter another store. 5. Shopping centre is one or more buildings that contain stores and restaurants
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Look at shopping malls in a new perspective. It is not anymore only a place to do your shopping. It has gained status as a social phenomenon. From the early 1980’s a new social phenomenon came to the forefront world wide‚ the shopping mall. Although the concept of malls was to induce consumerism‚ inventors of this new concept could never in their wildest dreams visualise the social revolution it would start. Make no mistake‚ although there was here and there some scepticism from the old school
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Design of Shopping Mall Management System Course Project Report: CS686 – Object Oriented Systems Kamlesh Laddhad Akshay Ukey (05329014) (05305045) Under Guidance of Prof. R. K. Joshi. Project Description: In this project‚ we will be designing a simple shopping mall using object oriented technology. The mall will provide a soothing shopping experience for customers‚ while at the same time allowing us to explore design patterns and other features object oriented technology. .
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