Topic 1: Introduction to Integrated Marketing Communications 1) What is the definition of marketing‚ and where does marketing communication fit within the operation of a marketing program? 2) Explain how marketing communications relates to the marketing concept and to the marketing mix. 3) What are customer contact points (points-of-touch)? 4) Discuss the way various aspects of product planning and strategy relate to advertising and promotion. 5) What is advertising
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Module 5 Data Security What is a computer security risk? A computer security risk is any event or action that could cause loss of or damage to computer hardware‚ software‚ data‚ information‚ or processing capability. Some breaches to computer security are accidental‚ others are planned intrusions. Some intruders do no damage; they merely access data‚ information or programs on the computer before logging off. Other intruders indicate some evidence of their presence either by leaving a
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EE2410: Data Structures Cheng-Wen Wu Spring 2000 cww@ee.nthu.edu.tw http://larc.ee.nthu.edu.tw/˜cww/n/241 Class Hours: W5W6R6 (Rm 208‚ EECS Bldg) Requirements The prerequites for the course are EE 2310 & EE 2320‚ i.e.‚ Computer Programming (I) & (II). I assume that you have been familiar with the C programming language. Knowing at least one of C++ and Java is recommended. Course Contents 1. Introduction to algorithms [W.5‚S.2] 2. Recursion [W.7‚S.14] 3. Elementary data structures: stacks‚ queues
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Data Gathering ➢ used to discover business information details to define the information structure ➢ helps to establish the priorities of the information needs ➢ further leads to opportunities to highlight key issues which may cross functional boundaries or may touch on policies or the organization itself ➢ highlighting systems or enhancements that can quickly satisfy cross-functional information needs ➢ a complicated task especially in a large and complex system ➢ must
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c. ratio scale d. interval scale 2. Data obtained from a nominal scale a. must be alphabetic b. can be either numeric or nonnumeric c. must be numeric d. must rank order the data 3. In a post office‚ the mailboxes are numbered from 1 to 4‚500. These numbers represent a. qualitative data b. quantitative data c. either qualitative or quantitative data d. since the numbers are sequential‚ the data is quantitative 4. A tabular summary of a set of data showing the fraction of the total number
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Outline Introduction Distributed DBMS Architecture Distributed Database Design Distributed Query Processing Distributed Transaction Management Data Replication Consistency criteria Update propagation protocols Parallel Database Systems Data Integration Systems Web Search/Querying Peer-to-Peer Data Management Data Stream Management Distributed & Parallel DBMS M. Tamer Özsu Page 6.1 Acknowledgements Many of these slides are from notes prepared by Prof. Gustavo
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Data Collection QNT/351 Quantitative Analysis for Business Learning Team Assignment: Data Collection Purpose of Assignment The purpose of the Learning Team assignment is acquaint teams with the research study undertaken‚ purpose of the study‚ research question‚ and so on. The team assignment is to complete the first step in data analysis in the following form: 1. Describe the problem‚ purpose‚ research questions‚ and hypotheses 2. Evaluate of the instrument used for data collection
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Data Representation Data and instructions that are presented in a written or typed format can only be understood by the user. If the data is not in the user’s language‚ s/he will not be able to understand it. It is the same way with the computer; the computer’s language is binary 0s and 1s. The computer cannot understand typed or written instructions or data. Whenever data or instructions or input to the computer it is first converted to 0s and 1s‚ these are called binary digits (bits). There
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Data Projectors Amy Shipman $50- $66‚525 What is a data projector? It is “a device that projects computer output onto a white or silver fabric screen that is wall‚ ceiling or tripod mounted." The three most common types of data projectors are the LCD‚ DLP‚ and the LCoS. Each type of projector will project your audio and video‚ they just have different ways to process the output of your audio and video. DLP stands for Digital Light Processing. This type of data projector has a light that
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The scenario is the number of Wal-Mart stores for each year from 2003 - 2010. The data is (2003‚ 4906)‚ (2004‚ 5289)‚ (2005‚ 6141)‚ (2006‚ 6779)‚ (2007‚ 7262)‚ (2008‚ 7720)‚ (2009‚ 8416)‚ (2010‚ 8970). Each of these graphs is plotted with these points. With this plot I need to formulate a curve of best fit using the correlation coefficient. This graph is about the number of Walmart employees. The X-axis is the Time ( years after 2002). The Y-axis is the number of Walmart employees (in thousands)
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