Introduction to Service Dominant (S-D) Logic Recently there has been a shift away from the traditional product-orientated marketing perspective to a more service-orientated one which focuses on “intangible resources‚ the co-creation of value and relationships” (Vargo and Lusch‚ 2004). Merz‚ He & Vargo (2009) commented that goods were a “vehicle for service”‚ and whilst the provision of goods was still an important part of a transaction‚ there will always be some element of intangible service attached
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Gibb’s and Kolb’s Reflective model In this report I am going to evaluate the difference between Gibbs (1988) and Kolb (1984)‚ drawing primarily on Gibbs’s reflective model. The Kolb cycle 1984 was published before Gibbs 1988‚ David A. Kolb published his conception after an experimental test on a book “Experience as the Source of learning and development” while Gibbs published his theory by developing on the existing Kolb cycle (ehow[07/10/2014]). Kolb’s theory is based on 4 cycles. It starts
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Using a format similar to the spreadsheets in this chapter‚ develop a spreadsheet that summarizes this project’s cash flow‚ assuming a four-year useful life after the project is developed. Compute the present value of the cash flows‚ using an interest rate of 9%. What is the NPV for this project? What is the ROI for this project? What is the break-even point? Should this project be accepted by the approval committee? SOLUTION As the numbers indicate‚ this would not be an economically feasible project
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Feminism in the 1960’s Feminism in the 1960’s has paved the way for women of today. The National Organization of Women created laws to benefit women in 1968‚ the Women’s Bureau made the workplace a fair environment and National Association of Women Lawyers gave women the fair chance to excel in a male dominated career. Even though the feminist movement in the 1960’s had minor setbacks‚ the National Organization of Women provided the foundation for feminism‚ the Women’s Bureau extended a helping
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In the 1600s‚ when America was a mysterious land inhabited by even more mysterious people‚ a handful of brave souls ventured to this strange new world. These brave souls were known as the Puritans. This special group of people sought refuge in America to practice their religion freely‚ without the ‘corruption of the church’ back in their homeland. Puritans believed that the law‚ economy and social lives of the people should be completely controlled by their one God. These Puritans had a strong developmental
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The Roaring Twenties is traditionally viewed as an era of great economic prosperity driven by the introduction of a wide array of new consumer goods. The North American economy‚ particularly the economy of the US‚ transitioned from a wartime economy to a peacetime economy; the economy subsequently boomed. The United States augmented its standing as the richest country in the world‚ its industry aligned to mass production and its society acculturated into consumerism. In Europe‚ the economy did not
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"The struggle for women’s rights‚ and the task of creating a new United Nations‚ able to promote peace and the values which nurture and sustain it‚ are one and the same. Today more than ever the cause of women is the cause of all humanity." Secretary General Boutros BoutrosGhali Iraq continues to show discrimination against women’s rights and gender bias by creating a bill that would lower the age of marriage for girls from age thirteen to age nine.
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Breakfast At Tiffany´s – Truman Capote Author Born in New Orleans in 1924‚ the homosexual Capote was abandoned by his mother and raised by his elderly aunts and cousins in Monroeville‚ Alabama. As a child he lived a solitary and lonely existence‚ turning to writing for consolation. In his mid-teens‚ Capote was sent to New York to live with his mother and her new husband. Disoriented by life in the city‚ he dropped out of school‚ and at age seventeen‚ got a job with The New Yorker magazine. Capote’s
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company records‚ observed business operations‚ and analyzed the BumbleBee accounting software‚ and studied a sample of sales and billing transactions. Susan’s objective was to develop a list of system requirements for the proposed system. Fact-Finding Summary * A typical center has 300-500 members‚ will two membership levels: full and limited. Full members have access to all activities. Limited members are restricted to activities they have selected‚ but they can participate in other activities by
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The Forever changing Events of the 1950’s -1990’s Throughout the last fifty years there are many events that significantly shaped who we are today and changed America’s future greatly. Throughout these decades the American experience has greatly varied. There were several wars such as the Cold War‚ Vietnam War‚ and the Gulf War all which took its own toll on the American people and their economy. The civil rights movement‚ protest‚ and demonstrations throughout the decades
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