Giordano is a retailer of casual apparel with a significant market share in South East Asia comparing with its competitors. The company has successfully promoted its high quality customer service with the guarantee returnable terms as part of its competitive strategies at the same time with competitive market price for quality products. The company had manufacturing plants in the Mainland China and also sourcing from external suppliers for keeping its low cost and quality control and expands its
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GIORDANO HOLDINGS LIMITED Situation Giordano Holdings Limited is a clothing retail company based in Hong Kong. Started by Jimmy Lai in 1980‚ He made a company that believes in offering quality casual clothes at affordable prices. Since the opening of its 1st store‚ Giordano has experienced notable success in its different regions. Gives employees better benefits that competitors‚ gives them excellent and continuous training which leads to excellent customer service/customer satisfaction
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1. Executive Summary The Hong Kong apparel manufacturer and retailer Giordano was chosen by the author for this report. This report discussed the orientation that the company exhibited toward the market place. And the major competitive issues facing by Giordano including the nature and level of competition‚ branding strategies‚ marketing mix‚ segmenting‚ targeting and positioning issues relating to Giordano. 2. Introduction Company Background Giordano‚ International Limited is a Hong Kong retailer
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Principles of marketing Philip Kotler Topics Marketing Mix Experimental Marketing Singh Karnbeer BSBA MM-2 Teacher: Mr. Rosales Angelito Subject: Marketing 101 Report Marketing Marketing involves a range of processes concerned with finding out what consumers want‚ and then providing it for them. This involves four key elements‚ which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements
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Using the SPADE method‚ analyze Giordano Holdings Limited‚ Inc. Case SITUATION Jimmy Lai was born into poverty in Guandong‚ China. He was exposed to many western retail businesses that encouraged him to join the retail market himself. He thought of using a pizza parlor name to open his clothing chain. Lai founded Giordano in Hong kong in 1981. Giordano’s success is measured by the company’s relentless focus on its five corporate business values of quality‚ knowledge‚ innovation‚ simplicity
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Introduction Giordano is a Hong Kong - based clothing company which has made a great success in breaking into the international market. By the end of 2012‚ Giordano has make it appearance in more than 40 territories‚ upon 2‚700 stores with over 8‚000 friendly staff and became one of the most recognized brand in the Asia Pacific region. The company has a long 31-year-process of developing (since found 1980‚ and the first store was open in the following year) and internationalizing with both
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Emerging Markets Case Studies Collection Emerald Case Study: Giordano: positioning for international expansion Jochen Wirtz Article information: To cite this document: Jochen Wirtz‚ "Giordano: positioning for international expansion"‚ Emerald Emerging Markets Case Studies‚ 2011 Permanent link to this document: http://dx.doi.org/10.1108/20450621111110500 Downloaded on: 26-03-2012 To copy this document: permissions@emeraldinsight.com Access to this document was granted through an Emerald subscription
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McCombs School of Business MAN 374 (04458) University of Texas at Austin Fall 2007 GENERAL MANAGEMENT AND STRATEGY COURSE OVERVIEW Joe Giordano jagintx@austin.rr.com Office: CBA 3.246 Text: Porter‚ Michael E. Competitive Strategy. (New York: Free Press‚ 1998). Office Hours: Tuesday or Thursday by Appointment. Contact in class or through e-mail to arrange time. Course Description Perspective and Themes This course is about the creation and maintenance of a long-term
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people. Based on the researches‚ we found out that Giordano is a profit organization which helps the company makes money by offering products and services. The Giordano company chart is using the functional structure. Functional structure is the classic organizational structure where the employees are grouped hierarchically‚ managed through clear lines of authority‚ and report ultimately to one top person. Functional structures that used in Giordano Company are Independent Non-executive Director‚
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Giordano’s Key Success Factors (KSF) Could Giordano transfer its KSF? Giordano enters Indonesia Giordano in Indonesia Company Background • Established in 1981 by Jimmy Lai‚ employing over 11‚000 friendly staff with over 1‚800 shops operating in 30 territories worldwide. Product Strategy • Giordano sees itself as more than just a retailer of casual apparel‚ it also successfully incorporate customer service as part of its product. • Giordano is able to provide a high level of customer
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