Phillip Kotler “Satisfaction is a feeling of pleasure (or) disappointment resulting from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy the customers. * Quality * Fair price * Economic & Efficient * Efficient delivery * Serious consideration After sales service Meaning of customer Satisfaction Customer “He
Premium Suzuki Automotive industry Maruti Suzuki
CUSTOMER SATISFACTION 1.0 INTRODUCTION Customer satisfaction is a term that normally used in manufacturing‚ business and marketing industries. This measurement benchmark is important for recognizing the potentiality of product or services demand in meeting the customer expectation and requirement. As the economy is now gearing towards globalization‚ remain competitive in product quality‚ reliability‚ creativity‚ innovative‚ competitive price and excellent customer service is vital in order
Premium Marketing Customer Customer service
| Chapter 1 Introduction 1.1 Background Customer Satisfaction is one of the most important issues concerning business organizations of all types‚ which is justified by the customer oriented philosophy and the main principle of continuous improvement of modern enterprises. Thus‚ customer satisfaction measurement may be considered as a most reliable feedback considering that it provides in an effective‚ direct‚ meaningful and objective way regarding the clients’ preferences and expectations
Premium GSM Mobile phone
Customer Satisfaction Satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a product’s perceived performance in relation to his/her expectations. Short of expectation = Unsatisfied customer Matches expectation = Highly satisfied customer A short of expectation means an unsatisfied customer while a matched expectation means a highly satisfied customer. Customer satisfaction is the relationship of perceived performance to expectation. It is a form of expectation
Premium Marketing Costs
1.1 Introduction The banking industry play pivotal role in the economic development of the country . banks act as catalyst in India’s planning efforts to bring about a rapid‚ purposive‚ positive and significant changes in the development of the country. In service industry like banking‚ the quality of the service acquires significance in the sustained business growth . The quality of the service rendered by bank has a significant bearing on the psyche of the customer. The relationship
Premium Bank
Marital satisfaction can be defined as a state of mind that reflect the real benefits and outcomes of marriage to an individual (Baumeister‚ 2007). In this literature review‚ we will be evaluating the marital satisfaction based on the type of marriage; in either love marriage or arranged marriage an individual commits to and in signifying which type of marriage could be more satisfying. The literature review will contain the studies that support the research question‚ the description of the studies
Premium Marriage Love Arranged marriage
Other issues Life satisfaction of late adulthood Learning Unit Objectives Discuss about older adult in society and policy issues in an aging society Discuss about continuity and change in PD as well as discontinuity in PD Discuss about Life Review and Wisdom Discuss about Age Stratification approach Discuss about theories of Successful Aging Secret Discuss about Social Support and Grandparenting Discuss about Retirement and issues related to it Discuss about Life satisfaction of Late Adulthood
Premium Old age Middle age Retirement
of the study Teachers play a very crucial role in achieving the objectives of Philippines’ vision 2020. Disgruntled teachers who are not satisfied with their job could not be committed and productive and would not be performing at the best of their capabilities. Teaching profession is facing problems related to teachers’ job satisfaction. The general perception is that teachers in the government school are dissatisfied with their profession. They are said to be dissatisfied with teaching in the
Premium Teacher High school Employment
A Meta-Analysis of the Relationships between Individual Job Satisfaction and Individual Performance Author(s): M. M. Petty‚ Gail W. McGee‚ Jerry W. Cavender Source: The Academy of Management Review‚ Vol. 9‚ No. 4 (Oct.‚ 1984)‚ pp. 712-721 Published by: Academy of Management Stable URL: http://www.jstor.org/stable/258493 Accessed: 20/10/2010 04:45 Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms
Premium Job satisfaction White-collar worker Industrial and organizational psychology
CUSTOMER SATISFACTION AND LOYALTY IN LOGISTICS SERVICES @ DHL EXPRESS (I) PVT LTD A PROJECT REPORT Submitted in Partial fulfillment of the degree of requirement for the award of MASTER OF BUSINESS ADMISTRATION (Marketing & HR) Submitted by GAURAB DUTTA Registration No: P07BA126 Under the guidance of Dr. S. Lalitha Prof. in Management Studies BHARATH UNIVERSITY SCHOOL OF MANAGEMENT STUDIES Chennai 600073 India May 2009 School of Management Studies 173‚ Agaram
Premium Logistics Marketing