Shelly Kapur March 1‚ 2008 Jones-Blair Case Study Jones Blair Company is a privately held‚ regional paint corporation with a market comprised of 50 counties throughout the states of Texas‚ New Mexico‚ Oklahoma‚ and Louisiana. Its headquarters are located in Dallas‚ Texas‚ which is also home to the 11 county Dallas-Fortworth greater metropolitan area. These 11 counties represented 50% of total dollar sales for Jones-Blair in 1995 and serve as the business and financial center for the company’s
Premium Marketing
focuses on architectural pain coatings and sundries. With a growth rate at the approximate rate of inflation expected for 2005. Of the national $12 billion market‚ Dallas Fort-Worth (DFW) regional sales were estimated at $80 million dollars with Jones Blair capturing $12 million dollars. It is characterized by a slow growth rate that be attributed to a number of things such as the housing market‚ and the increase in products and materials that don’t require paint (aluminum siding for houses‚ injection
Premium Marketing
Jones Blair Case SWOT Analysis: Strengths High quality products High quality service with Knowledgeable sales representatives that know customers personally Mature market 1-2% sales growth long-term Shelf goods 43% of total industry dollar sales Specialty paint stores & lumberyards most frequently patronized Distributes through 200 independent paint stores Maintaining margins while increasing R&D‚ material‚ & labor costs Market to major business/financial center (DFW)
Premium Marketing Sales Retailing
Case: Jones Blair Company Question: 1. What share does Jones Blair have of the rural household market segment? Rural professional market? Answer: Rural Household Market Segment 14.6% Rural Professional Market Segment 56.3% Rationale: Household Professional TOTAL DFW (non-rural) $1‚800‚000/$33‚600‚000 = 5.4% $4‚200‚000/$14‚400‚000 = 29.2% $6‚000‚000/$48‚000‚000 = 12.5% Non-DFW (rural) $4‚200‚000/$28‚800‚000 = 14.6% $1‚800‚000/$3‚200‚000 = 56.3% $6‚000‚000/$32‚000‚000
Premium Variable cost Costs
Case Summary Jones Blair company is a privately held company that produces and markets architectural paint under the brand name‚ “Jones ( Blair.” Besides producing architectural coatings‚ the company also sells paint sundries (rollers‚ brushes‚ etc.) although they are not manufactured by Jones Blair. In 2004‚ sales were $12 million with a net profit before taxes of $1.14 million. Sales have grown by about 4 percent per year over the past decade while paint gallonage has remained relatively
Premium Marketing
Jones Blair Case Analysis January 31‚ 2012 Table of Contents I. Factual Summary: 3 How might one characterize the paint coating industry? 3 How might one segment the Jones Blair market area? 3 Which segments represent opportunities for Jones Blair? 4 What is Jones Blair’s competitive position in its market area? 4 II. Case Problems/Opportunities: 4 III. Alternatives: 4 Increase corporate brand advertising by $350‚000 4 Reduce price by 20% 5 Add one additional sales representative 5 Control Costs
Premium Marketing Customer service Sales
SNIGDHA GINNA JONES BLAIR CASE ANALYSIS STRENGTHS 1. According to me the biggest strength for Jones Blair is their high quality of products‚ as they have been in the industry for a very long time and have invested a decent amount into research and development work. This coupled with knowledgeable and experienced sales representatives who are helpful and well liked by the customer’s adds to be their strength. They also sell their products to both Professional painters and DIY markets.
Premium Brand Advertising Marketing
October 2012 Jones Blair Case Study Jones Blair Company is a paint manufacturer that distributes paint to Texas‚ Oklahoma‚ New Mexico‚ and Louisiana with its manufacturing plant based in Dallas-Fort Worth (DFW). The main product line of the company is architectural paint with some line depth that they manufacture at their own plant; they also offer the sundries for painting towards their end customers. The sundries offered are not produced by the company itself but carries the Jones Blair brand logo
Premium Marketing Sales Retailing
Background and Problem definition: Jones-Blair is privately held corporation which produces architectural paint coatings and markets them under Jones Blair brand name. Addition to that it also sells paint sundries under Jones Blair brand name even though these items are not manufactured by them. Apart from these the corporation also operates on OEM coating division. The problem in front of the company is to decide where and how to deploy corporate marketing efforts among the various architectural
Premium Marketing Sales Variable cost
Background and Problem Definition The case describes the competition in U.S. paint industry and also about Jones Blair Company which deals in architectural paint and paint sundries. The problem definition in the case study depicts a meeting of company executives where discussions are made that how to deploy corporate marketing efforts of the company in order to increase the sales‚ as peak painting season is approaching soon. Market and Industry Analysis Paint Industry: The industry is divided
Premium Company Customer service Consultative selling