Marketing 6503: Strategic Marketing Management (Summer 2010) Instructor: Dr. Kyeong Sam Min Office: 343-B Kirschman Hall Office Phone: (504) 280-6195 E-mail: kmin@uno.edu Office Hours: Tuesday and Thursday 5:00 – 6:00 pm or by appointment Class Hours: Tuesday and Thursday 6:00 – 8:45 pm Prerequisites: • MKT 3501‚ MKT 4400‚ ENMG 6101 or departmental consent. Required Text: • Philip Kotler and Kevin Keller (2009)‚ A Framework for Marketing Management‚ 4th edition
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report ............................................................................... Marketing Management Marketing Management defined.................................................................. Mission and objectives ................................................................................ Task marketer to manage the marketing activities............................... Benefits of marketing management.............................................................. Market orientation
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Krispy Kreme Service Launch Jennifer Crymes Manit Chanthavong Michael Lamp John Pena Benjamin McGreer Murray Hilibrand May 29‚ 2002 Marketing 551 – Marketing Management Krispy Kreme Service Launch Krispy Kreme is the premier doughnut provider. Their product is second to none and their service is more of an experience than simply purchasing junk food. Our learning team will review Krispy Kreme as a company. This paper will focus on current products and services
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Contents Executive summary ....................................................................................................................................... 4 Introduction .............................................................................................................................................. 5 The concept............................................................................................................................................... 6 De-marketing strategy and needs
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LESSON: MARKETING MANAGEMENT TITLE: EDUCATION FOR INDUSTRY ASSIGNMENT TYPE: MARKETING PLAN SUPERVISOR: MUHSIN BAYIK ATTENDENCEES: DILEK BAYHAN ZEYNEP YENER Contents 1. Overview 3 1.1 Why and When a marketing plan is needed? 3 1.2 What is a marketing plan? 3 2. Executive Summary: Purpose and Mission 4 3. Project Schedule 5 4. Situation Analysis 5 4.1 Company Analysis 5 4.2 Current Products Analysis
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Module: MARKETING MANAGEMENT Assignment Title: THE MARKETING PLANNING PROCESS Background: The marketing mix comprises of the standard 4Ps (or other models). The 4Ps can easily be identified and applied in practice. However‚ it can be difficult to balance the 4Ps in order to provide the right product/services to the right customer at the right place and at the right time. It is therefore not surprising that marketing is both an art and science‚ as the act of balancing the marketing mix requires
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IJMBS Vol. 2‚ ISSue 1‚ Jan. - March 2012 ISSN : 2230-9519 (Online) | ISSN : 2231-2463 (Print) Green Marketing-is Not Just a Catchphrase: It is Marketing 1 1‚2‚3 School of Business Management‚ 3 Controller of Examination‚ IFTM Univ.‚ Moradabad‚ UP‚ India “Green Marketing” refers to holistic marketing concept wherein the production‚ marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications
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Marketing plan for Fruit juice home delivery service Group Q2 Arpan Srivastava Mukund Madhav Holani Praveen Agrawal Sarvesh Jayant Agnihotri Zeba Siddiqui Executive Summary We are trying to develop a marketing plan for door
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Principles Of Marketing _ MGT 301 Lesson – 8 Lesson overview and learning objectives: In last Lesson we tried to understand the concept of Portfolio in detail and had a brief concept regarding the marketing process. The marketing process consists of four steps: analyzing market opportunities; developing marketing strategies; planning marketing programs‚ which entails choosing the marketing mix (the four Ps of product‚ price‚ place‚ and promotion); and organizing‚ implementing‚ and controlling the
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The Marketing Mix and 4 Ps What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place‚ at the right price‚ at the right time. It’s simple! we just need to create a product that a particularly group of people want‚ put it on sale some place that those same people visit regularly‚ and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy. Then we’ve
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