Table of Contents Introduction 3 Research Objectives 3 Research Questions 4 Answers to Research Questions 5 Answer to Research Question 1. 5 Answer to Question 2. 6 Answer to Question 3. 7 Answer to Question 4. 8 Answer to Question 5. 9 Answer to Question 6. 10 Recommendations for the Remington’s Restaurant 11 References 14 Introduction The Remington restaurant‚ located in Tampa Florida‚ wanted to better understand their customer’s views and opinions of the restaurant
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Case3 The Indian Business Process Offshoring Industry Global business process offshoring (BPO) has been becoming more popular in the last two decades. Increasing cost pressures made Western companies start to offshore IT activities to developed economies‚ which offered them cost attractiveness. One of the countries with the most developed Offshoring industry is India accounting for 30% of the global BPO Industry. Case’s Facts: * Global business process offshoring (BPO) industry is $50billion
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marketing research managers must fully take into account the marketing research process and marketing ethics while conducting their research. According to Brown (2014)‚ the marketing research process is the process of gathering and interpreting data for use in developing‚ implementing‚ and monitoring the firm’s marketing plans; whereas marketing ethics are the principles‚ values‚ and standards of conduct followed by marketers. To stress the importance of both the marketing research process and ethics
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BUSINESS RESEARCH METHODOLOGY TUTORIAL 1. Why do we need to conduct social science research? Explain the differences between deductive and inductive research. Social science research refers to any scientific study of human action and interaction focusing on elements of thought and behaviour that are in some sense social. As such‚ social scientists aspire to science. They intend to study human action and interaction and thought and behaviour in a systematic‚ rigorous‚ evidence-based‚ generalizing
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Research problem Brain drain or human capital flight is defined in Oxford dictionary as “the movement of highly skilled and qualified people to a country where they can work in better conditions and earn more money.” Since the early 1990s‚ a small number of India’s valuable human resources has been leaving the country in search of “greener pastures” in the region and the world over. During the last four years‚ this brain drain trend has escalated in magnitude to levels that have serious implications
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Course: Business Research Methods (8510) Semester: Spring 2013 Level: MBA Assignment No. 1 Q1. Research performs distinct function to assist manager to enhance decisions making process in the course of effectively gathering information? Elaborate this statement? Answer: The task of marketing research (MR) is to provide management with relevant‚ accurate‚ reliable‚ valid‚ and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision
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A Critical Survey of Consumers’ Decision-Making Process in Online Shopping ------------------------------------------------- Chen Yao (Jaden)_12439371 Chan Hei Wai (Henry)_12442070 Gao Hefei (Nancy)_12430382 Lai Yifan (Yvonne)_12439495 Luo Lu (Grace)_12440124 Ng Tan Lam (Irene)_12439436 A Critical Survey of Consumers’ Decision-Making Process in Online Shopping ------------------------------------------------- Chen Yao (Jaden)_12439371 Chan Hei Wai (Henry)_12442070 Gao
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“To Be Or Not To Be Promoted?” 2 Evaluate the entire selection process for the position. Judge whether mistakes were made and discuss what could have been done differently. When I start evaluating the entire selection process‚ I have to start with the assessment process. The first thing that catches my attention is the fact that three of the four interviewers are men. As a woman interviewing for a job‚ I would be a little intimated being questioned by three men and one female. I would
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Market Research As organizations continue to pursue more global strategies‚ the need to be able to understand consumers in far away places is increasing. Marketing research is the primary mechanism through which companies understand their current‚ as well as potential‚ customers. As companies contemplate the global marketplace‚ they must consider how domestic market research differs when conducted in international markets. In an effort to help internal client side marketing research managers
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CHAPTER 1 – RESEARCH IN BUSINESS Why Study Business Research? Business research provides information to guide business decisions. Business research plays an important role in an environment that emphasizes measurement. Return on investment (ROI) is the calculation of the financial return for all business expenditures and it is emphasized more now than ever before. Business research expenditures are increasingly scrutinized for their contribution to ROMI. Research Should Reduce Risk The
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