PT06074 Jessica Fang Course: Innovation and Change Written summary to the article of "Choosing Strategies for Change" Organizational changes effort often run into some form of human resistance. This article describes various causes for resistance to change: people may think they will lose something of value as a result; people don’t understand its implications and perceive that it might cost them much more than they will gain; people fear they will not be able to develop the new skills
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Best of HBR JOHN P. KOTTER AND LEONARD A. SCHLESINGER Choosing Strategies for Change considered that there is nothing more difficult to carry out‚ nor more doubtful of success‚ nor more dangerous to handle‚ than to initiate a new order of things.”1 In 1973‚ The Conference Board asked 13 eminent authorities to speculate what significant management issues and problems would develop over the next 20 years. One of the strongest themes that runs through their subsequent reports is a concern
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Coping with Change Every corporate strategy is undermined by change whether it is due to 1. Technological change 2. Societal change or 3. Fashion change ■ Mistake were not the speed of change but direction of change ■ Obviously a company has to adjust its strategy to take advantage of change when change takes place There are five basic ways to do so……. Five basic ways to react change are 1) A foot in both camps 2) A foot in new camps 3) Both feet
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Chapter 15: Leading Change Your Leadership Challenge After reading this chapter‚ you should be able to: • Recognize social and economic pressures for change in today’s organizations. • Implement the eight-stage model of planned change. • Use appreciative inquiry to engage people in creating change by focusing on the positive and learning from success. • Expand your own and others’ creativity and facilitate organizational innovation. • Use techniques of communication‚ training‚ and participation
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“The Heart of your Strategy” article summary Grand Canyon University: MKT 450 ‘The Heart of your Strategy’ article deals with how an industry can increase its sales in market and get better revenue as compare to its competitive industries. In this article the customer loyalty factor has been considered as one of the strategy of business. Customer Loyalty deals with giving customers what they actually want in their product and how a company can fulfill the customers’ needs by giving them
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Choosing the Wrong Pricing Strategy Can Be a Costly Mistake: Knowledge@Wharton (http://knowledge.wharton.upenn.edu/article.cfm?articleid=792) Choosing the Wrong Pricing Strategy Can Be a Costly Mistake Published : June 04‚ 2003 in Knowledge@Wharton Prices have been at the center of human interaction ever since traders in ancient Mesopotamia -- our modern-day Iraq -- began keeping records. Who doesn’t love to guess what something costs – or argue about what something ought to cost? So it
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„Strategy as Simple Rules“ by Kathleen Eisenhardt and Donald Sull A) Article Summary Basically the article describes how and why companies like Yahoo‚ AOL or Enron use simple rules in rapidly moving markets. In the past companies were able to apply complex strategies due to a simple business landscape and stable markets‚ but nowadays most markets are not stable any more. Markets are fast moving and so complex themselves that companies are forced to react and to simplify their strategies.
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Negotiation Strategy Article Executive Summary Jeanpiero Gonzalez MGT/445 Organizational Negotiations Mrs. Mauri Hawkins July 11 of 2012 Summary The best alternative to a negotiated agreement is what every organization needs to fulfill their wants and needs. This is an advantage because they clench a clear target to which they can match any assigned agreement. The first article explains that the bargaining process and cultural awareness of a given country have a profound
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Christopher Rocas November 16‚ 2012 International Business Choosing The Best Entry Strategy Abstract Gliders is a small firm that manufactures sneakers with an embedded wheel that allows the person wearing them to skate. Gliders has brand recognition and is constantly innovating to produced upgraded wheels‚ fashions‚ and comfort features. While Gliders is still in its infant stages‚ it has already generated $56 million US dollars in sales last year. While the company continues to increase
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Article Abstract 1: Find an example of a company that has recently changed its strategy. Identify whether this change was the outcome of a formal planning process or whether it is an emergent response to unforeseen events occurring in the company’s environment. The article is about the newly appointed CEO of Microsoft‚ Satya Nadella‚ just the third CEO after Bill Gates and Steve Ballmer.‚ and what new strategies will be set in place with this key employee move. Bill Gates is apparently abandoning
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