An Empirical Study of Consumer Switching from Traditional to Electronic Channel: A Purchase Decision Process Perspective Alok Gupta* (agupta@csom.umn.edu) Bo-chiuan Su (bsu@mgt.ncu.edu.tw) Zhiping Walter (Zhiping.Walter@cudenver.edu) ALOK GUPTA (agupta@csom.umn.edu) is an Associate Professor of the Department of Information and Decision Sciences‚ Carlson School of Management‚ University of Minnesota‚ USA. He received his PhD in Management Science and Information Systems from the University of Texas
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Consumer Behavior (MKT 202) Consumer Behavior Research Project: (Group work) (Due Date for submission – April‚ 19th‚ 2012‚ Presentation Date- April 22/24‚ 2012) You are required to write a paper on the consumer behavior of a target group which influences the formation of marketing strategies of any BRAND. Find a live project at a company‚ preferably Multinational. Choose from categories like Telecommunication‚ Banks‚ Paints‚ Media‚ Newspaper‚ Saloons‚ Chips‚ Milk‚ Snacks‚ Bread‚ Cosmetics
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PROJECT MEMBERS: AMBER GUPTA(08010305) AKHIL GUPTA(08010802) HARI SINGH CHAUDHARY(08010812) JITENDRA SINGH(08010812) VISHAL MEGAMART BIG BAZAAR Our primary aim was to compare the retail strategy of the two stores -vishal and big bazaar We observed that both the stores target different market segments Vishal – lower class(mostly) and lower middle class Big bazaar - both lower middle and upper middle class Moreover there is a huge difference in capital
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A TERM PAPER ON CONSUMER LEARNING Course Name: Consumer Behavior Course No: 325 Submitted To Dr. A.N.M. Sayeedul Haque Khan Professor Department of Marketing University of Dhaka Submitted By Moidul Islam Roll No: 139 Section: A Batch: 15th Department of Marketing University of Dhaka Date of submission: September 14‚ 2011
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Paper Summary: This research paper provides a background and overview of how cultural influences affect consumer buying behaviours to identify any commonalities and differences between consumers in the United States and Russia‚ and to determine what impact these differences and commonalities have on online and brick-and-mortar outlet purchasing behaviours. Chapter one introduces the topics under consideration‚ provides a statement of the problem‚ the purpose and importance of the study‚ as well
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Consumer behaviour is a hotbed of psychological research‚ as it ties together issues of communication (advertising and marketing)‚ identity (you are what you buy)‚ social status‚ decision-making‚ mental and physical health (Holt et al 2004). Customer behavior study is based on consumer buying behavior‚ with the customer playing three distinct roles of user‚ informer and buyer. According to Loudon (1988) consumer behavior is the study of individuals‚ groups‚ or organizations and the processes they
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consumer’s buying decision behavior b. Complex buying behavior c. Dissonance d. Variety 4. The buying decision process a. Introduction of buying decision process b. The buying decision process c. Evaluation of alternative d. Purchase decision e. Post purchase behavior 5. Theoretical frame work a. Consumer involvement theory 6. Consumer behavior models a. Introduction and Intergradations of three models b. Hierarchy needs of consumer behavior model c. Consumer behavior model d. Lens model 8. Nike’s
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more and more customers. According to Moos‚ K.V.‚ “ The symbolic values associated with brand names have become the basis for product differentiation with leading strategies attempting to emulate key factors that are conductive to key behaviors associated with consumer purchasing patterns”.(2005). The clothing market across the world have seen a number of changes over the past decade with the emergence of a number of fashion brands in the industry and with the use of effective branding strategies
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UNIVERSITY OF BOTSWANA; FACULTY OF BUSINESS DEPARTMENT OF MARKETING CONSUMER BEHAVIOUR THEORY AND PRACTICE (MKT 201) COURSE OUTLINE SEMESTER TWO‚ 2011 Course Instructor: Dr R. Makgosa Email: Makgosa@mopipi.ub.bw; Office: 245/ 017; Office Telephone no: 3554060 Class Time: Tuesday 09.00; Thursday 08:00-10:00 Venue: 245-042. Consultation hours: Tueday 14:00-16:00; Thursday: 14:00-16:00 Nature of the Course Contemporary approaches to business emphasize the importance of adopting a
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Reginald Jones D03342926 Consumer Behavior Week 7- Course Project “Nivea Active 3” Market Analysis As one of the leading international skin care companies we are close to consumers‚ offering them compelling‚ innovative products. With more than 125 years of experience in skin care and one of the world’s most modern research centers‚ Beiersdorf stands for innovative and high-quality cosmetic products. Our brands are trusted universally - from NIVEA‚ one of the world’s largest skin care
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