Journal of Management and Marketing Research Consumers and credit cards: A review of the empirical literature Phylis M. Mansfield Penn State University – Erie Mary Beth Pinto Penn State University – Erie Cliff A. Robb University of Alabama ABSTRACT Research in the area of consumer credit card attitude and behavior has provided an abundance of literature in the business‚ psychology‚ and public policy fields. Beginning in the 1960s‚ the work revolved around descriptive characteristics and evolved
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John Wanamaker for a departmental store magazine‚ said‚ "I know that half of my advertising is wasted but I don’t know which half." Thus it is not surprising that industries and companies vary considerably in how much they spend on promotion. Promotional expenditures might amount to 30-50% of sales in case in cosmetics industry and only 10-20% in the industrial equipment industry. Within a industry‚ a low and high spending companies can be found. This project explores and extends the congruency
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student to industrial environment in which he will be working after completion of MBA course. The student got an opportunity to carry out summer implant training. I have selected finance field for summer project. The topic of the study at the organization is ‘RATIO ANALYSIS IN PANDURANG SUGAR FACTORY ‚MALASHIRAS’. I got a opportunity to carry out summer implant training in Pandurang Sahakari Sakhar Karkhana which is related to manufacturing of sugar. I learnd about strengths and weaknesses of
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many cases preferring to go to a Chain Superstore for their everyday shopping rather than to small departmental stores around. This research has been conducted to identify the Factors influencing consumers to shop Superstore in Bangladesh- in specific six probable extrinsic cues. The six extrinsic cues- Brand Image‚ Perceive Price‚ Perceived Quality Product Availability‚ Location of the store and Environment were tested to see if they have any positive influence on customers’ decision making to go shopping
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Loyalty: An Integrative Model and Research Propositions ABSTRACT The cost efficiency and diversity of digital channels facilitate marketers’ frequent and interactive communication with their customers. Digital channels like the Internet‚ email‚ mobile phones and digital television offer new prospects to cultivate customer relationships. However‚ there are a few models explaining how digital marketing communication (DMC) works from a relationship marketing perspective‚ especially for cultivating
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| |1. |The process of the exposure‚ attention‚ and interpretation of sensations is known as which of the following? | | | |a. | | | |perception | |
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A PROJECT ON “A STUDY ON CONSUMER PREFERENCES FOR McDonalds” SUBMITTED TO: SUBMITTED BY: Professor Bhavya Pandya-07 Dr. Sadia Samar Ali Ranjan kr. Mishra-57 DECLARATION We hereby declare that the project work entitled “CONSUMER PREFERENCES OF MC DONALD IN DELHI/NCR” submitted to the JK BUSINESS SCHOOL‚ is a record of an original work done by me under the guidance
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The behavior change project for me was a very rewarding process because I really felt like I was able to help someone. I started off in the beginning trying to help my friend lose weight because he had always told me that he wanted too. Throughout the six weeks‚ he lost a total of 10 pounds. It wasn’t always easy throughout because it took a lot of planning and hard work to achieve what he wanted to. As time went on‚ his goals became easier for him. He worked 3 times a week (missed only one!) and
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Consumer Behavior and Marketing Strategy The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how • The psychology of how consumers think‚ feel‚ reason‚ and select between different alternatives (e.g.‚ brands‚ products); • The the psychology of how the consumer is influenced by his or her environment (e.g.‚ culture‚ family‚ signs‚ media); • The behavior of consumers while shopping or making other marketing decisions;
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April Gonzales Progress Report EXHP 162 3/8/12 For my Behavior Change Project I chose to change my drinking habits with water. This seems like it would be an easy thing for anyone to do. All you have to do is just drink a lot of water right? That wasn’t the case for me I kind of had some trouble with consuming more water. As an athlete here at Colorado State University-Pueblo‚ water is very important to me. Without the right amount of water I consume every day‚ I will start slacking in
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