SUMMER INTERNSHIP PROJECT REPORT Company name: Deutsche Bank Title of the report: Private Banking and Wealth Management Area of Research: Marketing Internship start and finish dates: 5th March 2012 – 30th April 2012 NAME Akarshak Tanwar Batch IIPM PGP-B : SS (11-13) SECTION SA-2 ID No. D1113SSIIPMPGPB10024 (JAI-8-CT-1187) ACKNOWLEDGEMENTS I‚ Akarshak Tanwar‚ would like to express my thanks and gratitude to the organization Deutsche Bank for giving me this opportunity for
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MARKETING STRATEGY OF HDFC SLIC [pic] Summer Internship Project 1th April To 31st May 2010 Prepared By: Rishi Uppal PGDM (2009-2011): 09PGDM103 [pic] Executive summary of project A) Title of the project :- “Marketing strategy of HFC STANDARD LIFE INSURANCE CO.LTD.” B) Objective of the project:- HDFC Standard Life insurance Company was a strategic merger of HDFC(banking
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EXCEUTIVE SUMMARY The entire report is made up for support‚ knowledge‚ experience‚ dedication‚ perfection & patience. For me it’s all about to understand the conceptual how the merger of the bank takes place with their entire motive to provide services to the customers with the main motive to get positive result out of it. The report is specially promoted by a public review‚ initiated in 2000 by the government. The purpose was to acquire the TIMES Bank to increase the size & the network
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A SUMMER TRAINING PROJECT REPORT ON “competetive study of coca cola Vs pepsi in noida market ” [pic] Submitted in Partial Fulfillment of the requirement for the award of Degree of “MASTER OF BUSINESS ADMINISTRATION” OF UTTAR PRADESH TECHNICAL UNIVERSITY‚ LUCKNOW By Mr. SURYA PRATAP SINGH Under the Super Vision of Mr . SACHIN SINGH
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State University Coimbatore India. PROJECT REPORT ON “A Study On Consumer Behavior in Rural Market” A Report submitted in partial fulfillment of the requirement for the degree of MBA Program BY S. SIVA PRASAD H.T. NO: 11P35F0619 Bhavan NIFTE School Of Business‚ Bangalore (Affiliated to Bharathiar University) (2011-2013) DECLARATION I hereby declare that‚ this project report entitled “A Study On Consumer Behavior in Rural Market” Of project work undertaken by me‚ Bhavan NIFTE
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1 | P a g e S u b m i t t e d B y : R i c h a K a l r a j s a j s 1 Comparative Analysis of Indian Private Banks A Research Project ON “Comparative Analysis of Indian Private Banks (HDFC ‚ ICICI ‚ Axis Bank) on the basis of Operating Profit‚ Profit after Tax ‚EPS ‚Capital Adequacy Ratio and seeing their Impact on Stock Prices for the last 3years (2008-2010)” Submitted To SCDL‚ Pune In the partial fulfillment
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2. Introduction 3. Research Methods 4. Challenges Faced By Marketers 5. Myths About the Rural Market 6. 4 A’s in Rural Market 7. Buying Process of Rural Consumers 8. Factors Affecting Buying Behaviour 9. Strategies Adoped by Marketers Quantitative Techniques 10. Survey Data 11. Factor-wise Analysis 12. Chi-Square Test Analysis 13. Report Summary 14. Bibliography ACKNOWLEDGEMENT We would like to take this opportunity to convey a
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RURAL MARKETING Definition:- Rural marketing can be defined as a function which manages all those activities in asserting‚ Stimulating and converting the purchasing power of rural people into an effective demand for specific products and services thereby achieving the goals of the organisation. Rural areas:- Rural areas are large and isolated areas of an open country with low population density. A countryside refers to rural areas that are open. Explain the nature and scope of rural marketing
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vi Chapter 1 Introduction 1 Chapter 2 Objective 8 Chapter 3 Various product offered by HDFC Bank 9 i. Savings Account 13 ii. Loans 40 iii. Credit Cards
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tingRURAL MARKETING By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural India 740 million people 24 languages… 1642 Dialects 6‚38‚691 villages and 5‚164 towns 70% population still rural & agrarian 41% are illiterate 56% HH - no access to electricity 70% HH have no bank account 96% have no telephones 7% have two wheelers & 1.3% have 4 wheelers By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural Market Structure Demographic Environment
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