AIDA Model ATTENTION A = PAN-TASTIC OFFER FREE PIZZA INTEREST I = Hot Online 1 =RM 22 = Hot Online 2 = RM 29 = Hot Take-Away 1 = RM 19 = Hot Take-Away 2 = RM 26.90 = Add RM 3 to upgrade to Supremes Pan Pizza DESIRE D = The image of delicious Pizza ACTION A = PIZZA HUT ONLINE ORDERING- www.pizzahut.com.my- = Halal Logo = Valid until 15 December 2011 ADVERTISER In Wichita‚ brothers Frank and Dan Carney opened the first Pizza Hut restaurant on June 15‚ 1958
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to satisfy consumer’s needs‚ the advertising can be a crucial factor in decision making process. In simple words‚ advertisement is distributing information addressed to target group of consumers about the product and its features. Nowadays it became a usual thing for almost every industry. If you look around‚ you understand that all around us is advertisement. And more often question rises whether advertising is information or manipulation. On one hand advertising could be informative in terms of
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Propaganda presents information primarily to influence people. It generally does not provide information impartially or completely. Propaganda often presents facts selectively. “Lying by Omission” or sometimes including some untrue stories‚ thoughts is a general practice in propaganda‚ to justify an idea or to seek the support the people. Propaganda uses special messages to generate an emotional response to the information presented rather than a logical one. Since propaganda is generally
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Food Propaganda by Design Graphic Design can be a powerful means of communicating. Through infographics‚ graphic design presents what is deemed the most important information on a particular subject and visually represents that data in a user-friendly manner. The United States Government has implored the use of graphic design on many occasions and in many instances. One of those instances includes the many rounds of food pyramids created to inform the public of how to eat healthy by presenting
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Getting the people to support a war is ALWAYS a main concern of any government. WWI is no exception. Your task today is to analyze the propaganda campaigns used by the Allies & Central Powers and to draw conclusions… You are to then compare the propaganda of WWI to the propaganda of today. YOUR TASK: 1. You must visit several websites that shows propaganda posters from WWI (make sure it is not WWII !) & answer questions about them. WEBSITES TO USE: * Hold down the control key & click on
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global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above - A fresh approach to a global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above product launch A fresh approach to a global
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near the airport -Located near a popular roadway -Located between Dallas and Fort Worth Weakness: Targeted market too narrow (Professional Golfers) Gravel parking area Lack of advertising in local newspaper or in golf publication Lack of amenities -Indoor plumbing -Lounge area -Snack bar Opportunities: Growth in golf market by 3% Growth in women golfers market Women golfers’ fee greater than men’s Growth in young
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pivotal time for women‚ because it gave women an opportunity to prove themselves in a male-dominated society‚ doing more than cleaning the house and tending to the children. With so many men going to war‚ there was a large gap in employment and‚ in response women came in to replace the men. The YMCA‚ which stands for Young Women’s Christian Association‚ helped the engagement of women’s war-related work‚ and the Red Cross‚ which admitted thousands of women volunteers to provide most of the health and
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Propaganda Film Response 1. What are your feelings after watching this candid documentary? A: I had a mixture of feelings. First‚ as an American‚ I thought that the entire piece was trash and clearly had an agenda. Second‚ as a follow-up response‚ I thought that North Korean leaders must really be crazy if they truly believe in everything they say in the film. If the population believes in Propaganda‚ then it is no surprise that the Kim regime has such an iron grip over the people. I had an
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NIcole Barts Mrs. Wilson 3B Effects of Propaganda. Throughout history you find that many techniques of propaganda have affected today’s society. Whether it affects it in a good way or a bad way‚ propaganda is efficacious and does influence the way we think and act. You probably aren’t aware of what sort of propaganda is circling its way around‚ but once you are‚ you’ll think “wow did I really fall for that”? Propaganda is “information‚ ideas‚ or rumors deliberately spread widely to help
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