Planning Stage 1. SMART Objectives of the project The report will be accomplished before 30th December‚ 2011. So I have fifteen week to do the research on Lenovo’s promotion strategy in China and how these promotion strategy can bring benefits to the company or satisfy the customers’ needs. 2. Statement of Issues to be investigated The issues to be investigated are to analyses the promotion strategy of Lenovo in Chinese market
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tingRURAL MARKETING By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural India 740 million people 24 languages… 1642 Dialects 6‚38‚691 villages and 5‚164 towns 70% population still rural & agrarian 41% are illiterate 56% HH - no access to electricity 70% HH have no bank account 96% have no telephones 7% have two wheelers & 1.3% have 4 wheelers By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural Market Structure Demographic Environment
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Tata Group of Industries The story of Tata begins in 1868 when a young boy named Jamsetji Tata joined his father’s small trading company. Thirty-five years later‚ that same boy was the owner of India’s largest textile company‚ Tata Textile. Over the last century‚ Tata has excelled in many different business sectors including Materials (Steel and Mining)‚ Agriculture‚ Energy‚ Consumer Products‚ Information Technology‚ Consultancy‚ Finance‚ Automobiles‚ Chemicals‚ Engineering and Hospitality. Tata
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Prejudice: background Info Definition: Preconceived opinion not based on reason‚ evidence or experience. Further Definition: (sets the ideas/scene) Prejudice is a part of human nature that has caused a great deal of controversy in society from the dawn of civilization. Simply put‚ it is a sort of instinct. Sometimes‚ the instinct is inborn‚ other times it is taught‚ but in both cases‚ it forms a strong generalized belief about a group. This group can be made up of anything‚ from people to
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In the 1870‘s‚ Japanese baseball began‚ but at that time‚ baseball players played wearing kimonos and bare feet. Nowadays‚ most American baseball enthusiasts know Japanese top level players‚ such as Daisuke Matsuzaka‚ Hideki Matsui‚ and Ichiro Suzuki because they have many accomplishments in the highest level baseball league MLB [Major League Baseball]. Many Japanese professional baseball players are trying to move to America‚ as a result by 2009 16 Japanese players belonged to MLB teams (48 players
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Preliminary Religion Notes Nature of Religion and Beliefs The Nature of Religion Religion: A constituted set of beliefs‚ actions and account of some concept of a ultimate reality‚ a system of beliefs and practices that are relative to super human beings. The Supernatural Dimension * Religious thought and practice which emerges from unaided human reasons. * Makes known reference to divinities or divine revelations. * Something above and beyond what is natural - not able to be explained
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Index 1. Automobile industy 1.1. Industry overview 1.2. Snippets:some facts about industry 1.3. Types of vehicles 2. Automobile marketing in India 3. History of automobile industry in India 4. Major players in the automobile sector 6.1. List of automobile manufacturers in India a. Indian companies b. Multi-national companies 7. Maruti a case study 7.1. Profile 7.2. Maruti udyog limited 7.3. Maruti Suzuki India limited 7.4
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TATA Motors-International Business Indian Automobile Industry Hailed as ‘the industry of industries’ by Peter Drucker‚ the founding father of the study of management‚ in 1946‚ the automobile industry had evolved continuously with changing timesfrom craft production in 1890s to mass production in 1910s to lean production techniques in the1970s.The automotive industry in India grew at a computed annual growth rate (CAGR) of 11.5 percentover the past five years‚ the Economic Survey 2008-09 tabled
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Fundamental Concepts Persons -Every person is an unique individual‚ but each develop in social setting that they are influenced by and interact with other persons. The process of communication is one of these fundamental interactions. Society - Society is made up of people‚ groups‚ networks‚ institutions‚ organisations and systems. These aspects of society may include local‚ national and global patterns of relationships. People belong to informal and formal groups‚ within and between these
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THE BEVERAGE BATTLEFIELD In 2003‚ Jagdeep Kapoor‚ chairman of Samsika Marketing Consultants in Mumbai (formerly Bombay)‚ commented that "Coke lost a number ofyears over errors. But at last it seems to be getting its positioning right." Similarly‚ Ronald McEachern‚ PepsiCo ’s Asia chief‚ asserted "India is the beverage battlefield for 2003." The experience ofthe world ’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one‚ even though
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